Help Wanted: 6 Ways for Small Businesses to Recruit Employment Candidates

At some point, small businesses are going to need more employees, especially once their business starts to expand. Hiring for small businesses can be a challenge at times, especially if not too many people are aware of the company. Fortunately, there are many different recruiting techniques you can try when looking for employment for your business.

#1: Referrals

One of the most common ways that small businesses hire new employees is through their current employees. Your employees are likely to first to notice if more help is needed, and they’re connected to other people outside of work. Ask your current employees if they know of anyone looking for a job, and they’ll likely be able to name someone.

#2: Social Media

Social media is another common way that small businesses advertise that they’re hiring for a position. Platforms like Facebook and Instagram are used by billions of people every day, and companies are among those with profiles on these sites. If you don’t have a social media page for your business, you should set one up because you’re missing out on key marketing opportunities if you don’t. Once you gain a following, you can post job openings to share with your followers, which they can then also share with their connections on the platform.

#3: Job Search Sites

Job boards are probably the number one way that all companies, big and small, recruit candidates for employment. Indeed is the number one job search site at the moment, but LinkedIn is pretty popular too. Here, you can post your job title, the job description, and other details to get job seekers interested, such as pay, benefits, and any holidays or vacation time. The only problem is that every type of business from all industries post their job openings on these sites, easily becoming oversaturated.

This is where niche jobs sites are more helpful. These are sites like Indeed, except they cater to job seekers looking for a job in a particular field. They also can be specific to the type of job one is looking for, such as an hourly position, entry-level positions, temporary positions, and so on. Niche job sites usually have significantly fewer job listings than traditional job boards, allowing your opening to be seen.

#4: Career Site

Going back to having a business website, one of the key things to have on your website is a career site. This link is usually located at the bottom of your homepage that will take your website visitors to a page that lists all of your current job openings and how to apply to each. Career sites are another alternative to job boards to avoid oversaturation of candidates sending in applications. Make sure your career site is easy to navigate through, and also consider including a video or description of what it’s like to work for your company.

#5: Job Fairs

Job fairs can be hosted anywhere, from college campuses to being held virtually. If you’re looking for entry-level candidates, consider setting up a stand at a job fair being hosted at a college or university. Make sure to be as professional as possible by giving adequate information about your company, accurately explaining job positions and work culture, and other questions candidates may have. It also doesn’t hurt to have custom-made branded merchandise to give away to those interested in applying to your company.

#6: Recruitment Agencies

If looking for candidates for employment is too overwhelming for you, or you just don’t have the time, consider using a professional recruitment agency to find the best talent for you. These types of agencies use special techniques to attract the best candidates to apply to your company. They know exactly how to market your business (working closely with you) to attract the most qualified individuals for employment.

Some methods work better for specific companies, but all are worth a try when you’re looking for the best people to hire. Remember, your employees reflect your business, so you don’t want to rush through this process— especially if you’re a new business still building a reputation.


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