Running your own business feels overwhelming especially when you see hijackers or people who plagiarize your listings just for their own gain. Thinking of various strategies on how to protect your brand may add stress to the current workload you have at the moment. Plus, they still need to think about the daily operations and logistics of the business.

However, the majority of business owners and manufacturers will tell you that there will be hijackers, counterfeiters, and even imitators who will harm your brand. Hence, make sure you read about Amazon Brand Registry and join it to protect your brand and your business.

Defining Amazon Brand Registry

Before planning on enrolling to any protection program you encounter and see on the internet, make sure you equip yourself with the right pieces of information to help you navigate through the platform. More importantly, you need to know what the goal is for enrolling in this program. Registering your business to the program lets you prevent cyber-theft among your products and listings.

The Amazon Brand Registry is a free brand protection program that is designed to help sellers protect their brand and products. This includes trademarks, copyrights, and brand names. The program aims to help sellers prevent counterfeiting and hijacking among their items.

On the other hand, when sellers fail to register to the program, they may still submit claims to Amazon when they experience counterfeiting, hijacking, or even plagiarism.

What does Amazon Brand Registry let you do?

Different pieces of information exist to educate people and enlighten them about different features of certain products and services. Amazon Brand Registry allows sellers to do a lot of things and along with that, it also has its disadvantages.

Advantages of  Amazon Brand Registry

• More control on your Amazon listings
• Dedicated team to aid sellers in escalating issues with their listings
• A dedicated support team for aiding sellers in escalating IP infringement issues
• Access to various tools to help sellers monitor their brand on Amazon
• More exposure through alternative advertising channels

However, along with pros, there are cons. Here are things that Amazon Brand Registry will not let sellers do:

• Brand-gate or prohibit other sellers from profiting from it
• Whitelist or blacklist sellers from making transactions using your brand
• Submit infringement claims against other businesses and sellers

6 benefits you get when you enroll in Amazon Brand Registry

Various sellers look forward to different reasons and benefits when they join programs. Some look for courses or even programs to help them about Amazon SEO. They follow and search for  an SEO guide that’s easy to understand and implement in their own respective stores.

Here are the different benefits of registering on Amazon Brand Registry.

Protection for your brand

Most sellers wonder on how they will be able to protect their businesses from violators and malicious sellers. Probably, their most favorite feature would be being able to report a violation especially if it’s committed against them.

Through this feature, businesses are able to save their time from scouring the entire Amazon platform for any sellers that have been copying them from the start. The Amazon Brand Protection Program lets sellers find specific keywords, text, and even images (through the reverse image search by Google). Now, if the seller finds a business that uses their original content on Amazon as a different brand, it becomes easy to report these violators.

However, there are still limitations that loom in the program itself. It does not give authority or power to sellers to demand exclusivity for their products. The program only makes it easier and more convenient for sellers to report other businesses who are maliciously using their photos, keywords, and listings. It’s vital for sellers to remember not to abuse this feature. Refrain from using this great feature into just bullying other brands or even your competition.

Access great content for your business

Another feature about this program is that sellers get access to the A+ Content Manager. This tool is found under Brand Benefits however this may also be located under the Advertising tab.

Before you do your Amazon product launch, sellers think of different ways on how to improve and optimize their listings through the use of images and even well-written descriptions. Other than that, sellers may also use bullets to give it a more professional look and impress more customers.

How to use the A+ Content for your brand?

When you obtain the Amazon Standard Identification Number (ASIN) and choose the A+ content to use, optimizing your listing comes next. Amazon offers a simple template wherein sellers choose different layouts and images to post.

Just make sure that you focus on how you compose your content and the quality it has. Pay no attention to the quantity of the listings you make but on how you make it. After, you’ll submit the content you made for review as this has been one of the major steps before it goes live.

After obtaining the approval from Amazon, you get to see the status of your submission on the Brand Dashboard. Here, you’ll also check the updates about the revisions you requested. Moreover, optimizing your content becomes easy especially if you gain access to a guide for Amazon SEO.

Connecting with your customers

For sellers, it’s vital to connect and engage with your customers through messages, comments, and even inquiries. But when sellers register to the Brand Protection Program, it gives them a competitive edge from the rest.

Just like brick and mortar stores displaying videos and posters within their stores, Amazon sellers also get to add a product video and storefronts that will boost their legitimacy.

When sellers fail to register to the program, they won’t be able to add product videos to their listings which negatively affects their conversions on Amazon. Customers nowadays want to get a feel on how the product may be applied in their lives. Hence, they look for clips or videos on how the item can be incorporated into their lifestyle. Moreover, aside from uploading images, videos help entice customers to add the item in their carts.

On the other hand, registered sellers also are able to add Amazon Storefronts which consists of one or more pages. Every page contains a header and a footer that comprise various content tiles.

The process of creating an Amazon Storefront comes easy as sellers choose which template to use or the option of doing it from scratch. Sellers have the choice of following and editing the template or creating their own. Just make sure that you fill in the necessary details in order to start building your store.

Important notes:

• Since most people access everything from their mobile, sellers need to make sure that their stores are optimized for mobile and for desktop. Move the tiles around if the preview does not show or fit in the mobile preview. Remember that customers remember the layout and appearance of the store. Its appearance contributes to how customers behave.
• Just like the A+ Content process, sellers submit their store for review before it goes live. This is the time to check everything. Look for typographical errors, missing punctuation marks, mismatch images and videos before hitting the submit button. Prepare to wait for a considerable amount of time before Amazon approves the store.

Sponsored Brand Ads

Another way for sellers to engage with customers is through sponsored brand ads. These usually appear on the top of search results on Amazon. Now, how does this help your business?

When sellers utilize these ads, they boost their presence on the platform. More and more customers see their listings and will likely choose their products over the others as they see it right away.

One thing about sponsored brand ads, whenever they click on your business logo or products, they will bring your customers to your storefront or directly to a product listing.

Understand your customers better

Every seller wants to understand their customers better and know what they think or how they feel about certain products and services. When you know how your customers behave or think, you will know how to compose your listings to suit their needs.

By registering to the program, sellers access Brand Analytics which shows what customers search and buy through their data which significantly helps improve your business. This feature is accessed through the Brand Dashboard or under Reports located on the main navigation bar.

What will you see?

• Amazon Search Terms
  • Are you familiar with PPC or you have challenges? When you register for the program, you discover which among your products are performing well. It shows which listings garnered the most number of clicks and conversions through the keywords you implemented.
• Market Basket Analysis
  • This shows sellers which products customers buy together. It helps sellers decipher which products to sell as a bundle, sale items, or even cross-selling. Moreover, it lets sellers discover new products from your store!
• Item Comparison and Alternate Purchase Behavior
  • Through this feature, sellers improve their competitive edge by knowing what specific item gets compared with what you sell.
• Demographics
  • From its name, sellers see the age range, household income, highest educational attainment, marital status, and gender. It gives them comprehensive information that helps them strategize on which products to sell or to boost. If you like viewing or reading tables, this may be exported as a CSV file.

Takeaway

Selling products on Amazon helps people earn and build their business. They encounter challenges that affect their stores. One thing to prevent any malicious thing from happening is to register to the Amazon Brand Protection Program. Not only it will help your business reach more customers but also secure your products from counterfeiting, hijacking, and plagiarism.

What are you waiting for? Register now!

About the Guest Author

Jayce is the managing director of Seller Interactive, an Amazon marketing agency dedicated towards helping brands grow on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that reached over 20M views in a month. He is on a journey to help D2C brands scale their business on Amazon.