The name is not enough!! When we think about the most loved phone worldwide, the iPhone, what’s the first thing that comes to our mind? Yes, it’s the apple logo showcasing on its edge. When we think about the Italian dream car, the Ferrari, a black prancing horse on a yellow shield hits our eyes. Not only these but other big brands such as Nike, Audi, IBM, Gucci, etc., remain in people’s minds with the subtle yet priceless usage of logos. 

So, if a brand or a company is looking to be remembered, how can they adopt a suitable logo? First and foremost, what is a logo?

The intent or the message of a company cannot be explained in words. A logo is something that carries on its shoulders the essence of the company’s identity. The purpose of a logo is not to just look pretty but also to distinguish itself from its competitors in the market, with its unique factor. 

What makes a good logo?

A good logo should follow the general rules such as being scalable, simple, and practical. All in all, a great logo should be one of a kind. Following are the 5 ways to create a fabulous logo reflecting your brand’s image. 

1. Understand the objective of the brand/company 

The first vital step is to analyse the ambition of a brand thoroughly. Once a correct business cue is known, it’ll be a cakewalk for the logo to accomplish its job of shouting out the need-to-know information about the brand. Undoubtedly the logo echoes the brand’s intentions. 

2. Don’t be a sheep, be imaginative

Although it is advised to be updated on the latest trends in logo designing, one must ask the question, will the logo get outdated with time? A logo needs to escape the trend line and stand out from the crowd to be distinct from others. Use exclusive design features that tell your brand’s story in a subtle yet unique way. 

3. Let’s keep it Simple

Branding agencies often experiment a lot in coming up with a logo that effectively conveys the brand’s message and keeps it smooth. A complicated logo will cut short the brand’s image in public eyes. Hence, components like shape, colour, and typography for a logo need to be straightforward. 

           Shapes convey sophisticated messages such as Casual, Friendly, Leadership, Trustworthiness, Reliability, and such, which mirrors the core values—likewise, colours stand to be an essential factor because people associate them with the surrounding nature. A brand can permanently stamp their mark in people’s minds when they integrate a particular colour scheme for their logo, website, office, and even staff uniforms. Last in this section of keeping a logo simple is Typography. A logo can be accompanied by a word or two that can give a brand’s perception. It should be visually appealing and easily readable. Font, text size, curves and edges, texture, format all contribute equally to support the Brand logo. 

4. One for the ages

One of the goals for a brand would be to make it memorable. A good logo does that job by satisfying the brand’s core values and aesthetics. Logo and branding agency strive to be creative and apply their skill sets to make a logo innovative. We can identify a creative logo by its clues, representing a company’s motto.

For a logo to be evergreen, it doesn’t have to be complex. We come across in our daily lives logos that are minimalistic and have taken the spotlight in the world’s vision. 

5. Test and Retest

The dawn of the digital era meant marketing is not just through posters and pamphlets but also digital billboards, social media platforms. For every website, smartphone, desktop, or any form of digital device, they vary with their display layouts. Hence there is a need for testing and retesting of logos.

Digital marketing services will be proactive in achieving success in the scalability of the logo across all the available platforms.  

A final suggestion – Get help!!!

It would be satisfying for a person or a brand to design their logos by themselves, but the level of satisfaction and precision might not be reached. This is why it is preferred to hire a web development company that will be adept with all the aspects of a perfect memorable logo. If the brand briefs the ambitions, a designer will magnify it and develop a great logo that you can be proud of.

Logos are the bridges between brands and consumers!!