An eCommerce store is an online store where customers buy products or services. Retail stores are dying out today as everyone is now focused on reaching the customer the quickest way possible and that is via the website.
Mostly every brand today have an online presence and sell their products online. This has replaced the traditional store. This new channel is also changing the requirements of the staff needed to run an eCommerce store. Today I am going to tell you about the important roles and responsibilities of an eCommerce manager.
An eCommerce Manager is responsible for managing the entire eCommerce presence of the company website. It is their duty to manage assortment and select products for sale. In their daily work, they deal with planning and further development of the shop appearance and represent an interface between various specialist departments.
Besides that ecommerce managers are entrusted with the administration of incoming payments and returns and the duty of analyzing the sales. The main goal of ecommerce manager is to improve conversion rates. Ecommerce managers are active in an industry that has products or services to sell. They are active in the retail and B2C industry. A few examples are- fashion products, electronics, books and music.
Ecommerce Manager Responsibilities-
- Identifying and planning new marketing strategies to increase website traffic and online production.
- Determining the most efficient website format and interacting with the web developers to design or make changes properly.
- Undertaking research to understand the demographic the business targets, search engine traffic, media buying, etc.
- Financial planning and preparing of monthly budgets.
- Supervising the e-commerce sector and giving tasks to the employees.
- Interviewing and recruit e-commerce analysts, marketing executives, etc.
- Providing necessary training to the newly joined recruits.
- Presenting project strategies and plans to the higher officials.
- Monitor web analytics and internal data sources.
- Incorporate Best Practices.
- Supervise all activities and product development.
- Prepare reports and analyze conversion numbers.
- Developing SEO/PPC Strategy/Marketing Plans.
- Team Management and Progress Monitoring.
- Quality Control and Assurance.
- Developing Schedules and Timescales.
Skills That An Ecommerce Manager Must Have-
The perfect candidate for the ecommerce manager position is definitely an organized, analytical person with strong technical skill. They should be able to multitask and problem solve when the time comes. An ecommerce manager should be able to successfully manage a team of people and delegate tasks based on skill level. They need to be creative and eager to learn new ways for better media presence.
Communication
A large part of an Ecommerce Manager’s job is communication. They must be able to clearly order job duties to those they supervise, and lay out plans to the management. Expert written and verbal communication is key to getting good ideas across.
Technical Understanding
A strong knowledge of modern technology and social media is essential for this job of an Ecommerce Manager. An expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy will be the main key to fulfilling the many functions of the job.
Flexibility
The job of an eCommerce Manager is unpredictable in many ways. Candidates must be able to work long, irregular hours when needed. The market changes quickly, and new developments may require a quick overhaul of the company’s strategy. Thus, the ideal candidate will be able to change strategies and rethink conventional wisdom at a given time.
Manage Content And Image
Obviously there are number of important things which very needful for each and every website like image, article, video, basic word press tools setup idea etc. it’s also very important part for an ecommerce manager to organize content properly and need to check when content writer deliver any new content.
Other hands when you optimize the content you need some quality image, for that sometime you need to change image background or basic retouch, so that you must have an idea about basic Photoshop. But retouch is not a basic part for Photoshop for that you need to comminute some image retouching company to take service. Those really help to improve customer comfort and help you to boost your website as well.
Professionalism
The Ecommerce Manager will be required to lead a team, meet with clients and designers, and present plans to superiors. As such, a professional approach in dress and speaking ability will be essential for success.
Educational Requirement
A position as an Ecommerce Manager will generally require a Bachelor’s degree with a specialization in marketing or business. Many college business programs now offer specific classes in online marketing and sales. As the position is a leadership position, companies often require classes in management as well, and an Ecommerce Manager will generally have at least four years’ experience in a related field.
Tools Used By An Ecommerce Manager
An eCommerce manager should use a broad array of tools in their daily work. These tools make their task easy and efficient. For example- Analytical tools and software related to this sector will help him track the growth and the audience of his eCommerce shop.
Spreadsheets are very useful when it comes to tracking data and keeping track of all the income of the business. Presentation software as essential for this job when it comes to presenting plans to the superiors. Smartphones are like the best device to have to be updated on everything that is happening in the market.
Verdict
Finally, as final thoughts on this, I would like to say being an eCommerce manager is not easy. It takes a very responsible person to do this job and anyone who wants to do this job needs to be very flexible. I hope this article was able to give you a little insight into the jobs and responsibilities of an eCommerce manager.
