DIY is always a fun endeavor, usually, the results for DIY are just that though. So let’s take a look at how to make some business cards that stand with regular printed ones you have to pay for. Click here for more business card options.
First thing you need
This is pretty simple, when you want to make a business card you need only 2 things.
- 1.) Finalized business logo, whatever image you choose to use.
- 2.) Color scheme, what colors you are going to associate with your brand.
Although it will take a little more than an idea and some color to get to the end result, this is a good first starting point. A great way to make this easier is to use simple imagery. Geometric shapes and lines are the go-to, especially in marketing. Color is a bit tricker, you want something that makes your brand stand out, you want something that really pops. Just remember, do not use contrasting colors, so yellow background with red lettering, or white with very light-colored text.
Know your size, if you can’t be creative at least be common.
Generally, business cards are (here in the U.S. at least) 3.5 inches by 2 inches. Which is not a lot of space to convey your message, especially if it’s a long-winded one.
Now, business cards in the EU for example are a different size, 3.3 inches by 2.1 inches. Which again is not a lot of space, however, is even smaller than its US counterpart. All other countries use the size of 3.5 inches by 2.1 inches, which is slightly bigger than the US but only by .1 of an inch. Always make your card logo and text smaller than the card, never make it as big as the card, because they may not print correctly.
Create that card
The next few steps are crucial, here you will need to put all relevant information on the card. This will include but not be limited to the following:
- Logo: Make sure this is the first thing you put on the card, along with your colors.
- Business Name: People need to know what you are.
- Phone number: People need to know how to reach you.
- Business email: People need to know where to complain to and where to ask questions.
- Website: Maybe you do an online business, here’s where to send them.
Your card realistically should have all of these elements, and it may take some trial and error to get it just right. But any good business card has at least three of these elements, sometimes more and sometimes less. If you are a brick and mortar, for example, you’ll want to put your address, if your business is technologically advanced, you could place a QR code on the back of it. Generally, it is all with what your business does, that defines how your card should look.