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Close every Sale – 6 Ways to Improve

Sales is the trickiest part of a business. New businesses emerge every day, making products similar to yours. New competition keeps the marketing growing, so to thrive, you have to do wonders with your sales as it’s always the race towards the bottom. No matter what your budget is, closing a sale is the key to boost your business. According to U.S census, there were more than 5.7million professional salespersons in 2018 and the number is expected to reach 5.9million by 2024.

Here are six ways to keep your sale game strong by putting in the right amount of effort.

Research is the Way to Go

You need to understand your audience and have a clear direction of what your product offers, and then plan the strategy accordingly. Coordinate with all the departments in your organization for better prospects. This will help you in getting a clearer picture regarding the dynamics of the company and its overarching goals. Know the potential of your company and your business niche. You need to research about every stakeholder involved in the pitch to come up with a way to persuade your customers. Do not understate the value of research at all, as it makes or breaks a sales pitch.

Close every Sale – 6 Ways to Improve

Have Clearer Set of Goals

After a thorough research, you must set your focus on sale expectations very early in the process. These expectations involve a detailed analysis regarding budget, deliverables and timeline. Once you know the details and have a clear set of guidelines to follow, then you can work your magic and meet the customer demands. One way to achieve your goals is by developing a competitive advantage of your product. Your product must have a distinguished first impression to increase sales. Also, focus on determining the results and benefits of your product. Such gains are beneficial in the long run as well. You can ensure your survival in the sales profession by religiously following certain sales presentations tips.

Also read: How To Boost Sales With Social Media Marketing

Solution Selling: The Ultimate Sales Methodology

Closing a sales deal is extremely crucial, but it can also turn upside down if you do not frame your pitch properly. Often a times, the biggest error that people make is when they assume the product is the center of focus. Whereas, the focus should solely be on solution selling because it provides a rationale to your entire pitch and helps you in maintaining a connection with your client. You need to know the difference between an opportunity and a problem if you want to stay for long. If you focus on the product instead, then the prospects seem limited and complexities arise in sales.

Also read: 4 sales funnel questions for small businesses

Take Criticism as Constructive Feedback

You cannot close a sale if you are not willing to listen. Your willingness to accommodate customer needs plays a huge role in the entire process. Any concerns regarding the product; be it utility, design, or price, all these issues must be addressed and validated rigorously. Your job is to facilitate the customer and not to question their intelligence. Being responsive is also a key task that should carefully cater all the demands. Recently, giving constructive feedback has been the most challenging task for sales people. In most cases, sales staff comes with a know-it-all strategy, and that becomes a deal-breaker for many of them. Feedback is the best way to build trusted relationships with the clients. So, take the criticism with a grain of salt, and reflect the feedback into your solution.

Take a Leap of Faith

By now you have everything that you could do in order to facilitate your audience so you should trust your instinct and go ahead with it. Make sure you have ticked all the boxes and are ready to go for a sale. You need to make the buyer feel at ease, and at the same time you need to communicate the inhibitions, if there are any. Closing a sale requires certain skills, but seems easy if you are fully armed for it.

Prepare for Future Steps

Go ahead with any paperwork that needs to be done and make sure everything is transparent throughout the sale process. Arrange any resources required for the implementation process and enjoy closing every other sale! Closing the deal is not the end as there’s more to the list of what you need to prepare once closing a deal.

Also read: How artificial intelligence is shaping your sales strategy

Securing a sale is a crucial process but keeping the right attitude makes things easier for all. Test your ability by testing every strategy. Create a daily schedule, conduct trials on various products, and avoid repetition of mistakes. Knowing your competition is very important in this business. Once you are aware of where you stand and what are the pros and cons of your product, then you tend to become more comfortable in pitching your sale and closing the deal. Thus, it all depends on your commitment towards change.

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Guest Author
Sohail Rupani

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