Standing out in today’s highly competitive market is pretty challenging especially for eCommerce marketers.
Talking about eCommerce, when you plan to start an eCommerce business, what’s the first thing that comes into your mind?
Some might think about resources, others will think about who they should contact to get their eCommerce store design.
But the primary element which most of the merchants forget to think about is Product Niche.
An alien term for you?
Well, read on because we’ll be explaining to you what an eCommerce niche is and why it impacts your business.
What is an eCommerce niche?
An eCommerce niche is a dedicated market of buyers. It’s a plain concept which is commonly categorized into,
- Demographic
- Geographic
- Psychographic
- Pricing
Let’s say you sell skin care products . You can include plenty of products in this category. From face glow serums to feet healing creams, the marketplace is pretty massive.
But if you want to sell everything, how will you market a product to a 18-year-old girl who wants to face glow serum or a 35-year-old woman who wants feet healing cream because her heels are cracked.
The answer is quite straightforward: you can’t sell everything together. If you’re an eCommerce merchant will have a limited marketing budget.
This isn’t your right choice.
Then what’s the right solution? Find your right niche.
So, for a digital skin care products seller, there are plenty of niche available like,
- Acne prone organic face serums
- Vegan chemical peels
- Organic lip balms
- Fragrance-free face moisturizers
But here comes a question that is commonly asked,
“Why should we sell products that belong to one niche?”
There are plenty of benefits of selling products that belong to small categories.Among those plenty of benefits some are,
- It is less expensive
- You make more profit
- Requires less number of resources
With that said, let’s quickly jump to the point how to come up with a niche.
To find a perfect niche for your business you need follow our 3 important tips.
Research, research and research – Check which products are trending in the market, what is the scope and what sort of audience is interested in buying those products.
Choose your niche wisely – Check the price of the similar products in the market, don’t sell items that get rusted in shelves of customers. Choose items that can be shipped easily and should not be fragile.
Existing sellers – Find if there are existing sellers of it easily available in the market
Now let’s come to the crux of our article. Let’s find out the
Best eCommerce niches of 2021
In eCommerce business timing is the king. New trends come up everyday. Either you wait too long to jump on the bandwagon when the market will be flooded with cut throat competition.
All you need to do is observe when is the right time to strike and establish your brand in the market before other brands start copying the niche.
Based on expert recommendations and popular search trends, we’ve compiled a list of the top eCommerce niche with huge growth predictions in 2021.
Beauty Products of Men
It’s high time we break the stereotypes and deconstruct gender norms.From a few years the market is now launching men’s beauty products. You must have seen a lot of brands dealing in men grooming products.
Apart from break oils and wax, traditional beauty products commonly used by women are also being made for men like skin moisturizers and organic lip balms and scrubs. If you’re planning to target a traditional market then it’s better to sell traditional men’s products like shaving supplies that are still in demand.
Exercise equipment for home
Exercise equipment is one of the most popular niches in the market for a decade. But this product niche is here to stay in 2021. Since the horror of pandemic is not over yet and people are pushed to stay at home and avoid going to public gyms.
However, gym freaks are still working on their fitness while staying at home. Naturally, delivering exercise equipment like bench press and treadmills is problematic.
Instead sell light-weight equipment which can be easily delivered. You can sell equipment like slam balls, kettlebells, single dumbbells, roller wheels, chin-up bars, etc.
Pet care products
Pet products have always been in demand. Pet lovers spend millions of dollars on their pets. From pet clothes to organic pet food, they literally buy everything to make their pets happy and healthy.
Don’t just sell simple pet care products instead think out-of-the-box and come up with something unique like selling organic pet food or home-made pet treats. Since people now prefer buying organic foods for themselves and their pets.
You can take advantage of this and start selling organic pet foods. You choose a pet animal like dogs or cats to be a little more specific. You can also sell customized pet accessories like belts, caps, bowls etc.
Trust us, pet owners really enjoy shopping for their pets.
Disinfectant products
It’s no secret 2020 was certainly the best year for disinfectants. After pandmeic broke out we saw a shortage of disinfectants in markets. People were going gaga and they were ready to pay triple the price of the same product they never thought to even purchase.
This niche will stay high in demand in 2021 as well because the pandemic is not over yet. Perhaps people will become habitual of using them now and disinfectant products will become part of their everyday life.
You can sell regular use products like antibacterial wipes, disinfecting sprays, and hand sanitizers.
Many unknown brands like Microban took advantage of this opportunity and did a hefty business last year.
Eco-friendly everyday products
People these days are now more concerned about their environment. They prevent using products that can harm mother Earth.
The first step to protect mother Earth was taken by abolishing the use of plastic shoppers. You can think of any such products of which you can create an alternate eco-friendly version.
You can sell reusable everyday kitchen items like reusable food wraps. You can also sell alternate eco-friendly versions of plastic products like bamboo toothbrushes or reusable diapers.
Key Takeaways
eCommerce business is booming. Millions of merchants are digitizing their business every single day. To stand out in this cut throat competition you need to be niche-specific to do a thriving business in this market.
The niches we have talked about in this article aren’t just the only one you should choose from. There are plenty of other niches that are expected to do well in 2021.
All you need to be confident about what you’re selling and how unique it is in nature. Choose a less competitive niche, so you can stand out in the market in less time and create an outstanding identity of your brand.
