The Best Digital Marketing Strategies for Service-Oriented Businesses

You might have discovered that you’re good at doing something, and you want to establish a service-oriented business as a result. Regardless of what the service-oriented business specializes in, you’ll surely want to promote it via the Internet. In today’s technology-filled world, most people find out about businesses like yours by researching online. Remember, you aren’t alone in offering your service to potential clients.

To help you get the clients that you need and beat the rest of the competition, here are the best digital marketing strategies for service-oriented businesses like yours:

Get your service-oriented business out on social media.

Let’s say that you want to capitalize on your knowledge of the law, especially after you passed the bar exams. So you decided to establish a service-oriented business by way of your very own law firm. But for your service-oriented business to earn money, you’ll need to have clients. Where would you get those clients though? You can’t just drop random calls to anyone you think would want to do business with you, especially if they aren’t interested.

Most people spend part of their online time on social media, so chances are they’d stumble upon a promotional ad for a particular business while scrolling their feed. It might help you to think of social media as containing this vast pool of potential clients for your service-oriented business — in this case, your law firm — just waiting for you to woo them.

Also read: The Ultimate Guide to Grow in Digital Marketing

So regardless of your thoughts on social media (you might not even have accounts yourself as you feel that they’re a productivity killer), you’ll want to promote your service-oriented business there. However, you should find out first which social media platform most of your potential clients are using so that you can increase your chances of getting noticed by them. Once you’ve done that, set up a business page or account on the chosen platform.

Build a website for your service-oriented business as well.

You may have already set up a business page or account on the social media platform where most of your potential clients may be spending much of their time online. But you shouldn’t rely on social media alone. As you’ll find out in the next digital marketing strategy, you should set up a website for your service-oriented business. Just make sure that your business website has a responsive web design that supports mobile devices as most of your potential clients might check it out using their smartphone or tablet while on the go.

Also read: 6 Social Media Metrics Marketers Should Track

Add a blog to your business website.

You’ll want to convince your potential clients why they should choose your services instead of those offered by other service-oriented businesses. While you can do that on your social media business page or account, it’s difficult to show an array of different posts there. That’s why you should set up a blog on your business website where you can produce several pieces of content that showcase your expertise in whichever service you’re offering. That way, you can come across as someone who knows their way around their chosen service to provide — which can lead your potential clients to trust and do business with you.

Your service-oriented business should be based on the services you’re qualified for and passionate about providing. But if you wish for your service-oriented business to be a law firm just like the one cited here, you should read some online guides on law firm advertising that tackle marketing your endeavor from an entirely legal services industry perspective.

Also read: Key Ways Call Tracking Can Help You Boost Your Marketing Efforts


People can’t do every single thing all by themselves which is why they turn to those who can get the job done for them. That may have been part of what drove you to start a service-oriented outfit of your own. Since most people find out about businesses via a simple Google search nowadays, you’ll want to market yours online.

But unless the service that you offer to your potential clients is one-of-a-kind, chances are you’ll be facing competition from others looking to inch you out. That’s why you should apply the above-listed best digital marketing strategies for service-oriented businesses like yours so that you can attract potential clients and your business can succeed as a result.

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