The global pandemic has meant massive changes for business leaders, employees, customers, and learners alike. With more people than ever learning and working remotely, a new trend toward e-learning is taking over the global market. If you aren’t sure how you could use e-learning to train employees, empower people, give your brand credibility, and even add to your bottom line, read on for ways to incorporate this fast-growing tool into your corporate culture.
E-learning for Employee Education and Training
Developed for everyone from the beginner to a pro, e-learning providers offer courses and content that works for every business. Whether you plan to use e-learning as a way to train employees, or to help them through a wellness program by educating them on the symptoms of burnout, e-learning providers are the place to start when thinking about adding online learning to your corporate culture.
Maybe your small business has made changes with the global pandemic and now runs an online store. For great employees who are used to brick and mortar sales, this can be a big change. They may lack the skill set to know how to run an ecommerce store or how to promote on social media. By offering them a user-friendly online learning course, they can quickly get caught up to speed.
Other business owners have used e-learning courses as a way to implement a wellness program to encourage healthy lifestyles in employees, which has proven to increase productivity.
E-Learning as a Marketing Tool for Brand Awareness
Savvy business owners have quickly discovered that one great way to use e-learning is to use it to help with brand credibility. By offering free courses to other business owners, customers, and anyone interested, they’re positioning themselves as experts across many industries.
Maybe you’ve managed to quickly make the switch from retail sales on Main Street to an online store. Using your know-how, you could easily create a course for people searching Google with terms like ‘learn which is better: Shopify, Magento, and BigCommerce.’
Wellness Programs with E-Learning
As mentioned, wellness programs can be a huge benefit to any business no matter what it’s size. If you’re an industry leader looking to increase employee productivity and the overall bottom line, wellness programs can be one of the best ways to manage burnout, too. Courses on things like eating healthy, how to handle the stress of starting an online shop, physical goods that will help reduce fatigue and mental health issues, and more can all be part of a well researched wellness program that will translate into a bigger account balance at the end of the month.
E-Learning as a Product
If you’re a project manager or business owner who’s mastered elearning and have the skills to create a solid elearning course, you could be in the position to create your own course library as another product your company offers. Either as a content provider for a place with shared skill sources, or as someone with a learner-centric focus who sells courses directly to learners, selling elearning content could be a great way to add to your streams of income. If creating a custom solution ebook or ecourse sounds right for you, the first step is to do some research on the learner experience so that your final product is something people can apply to their personal life or job. Soon enough, their word of mouth reviews will have you seeing more organic traffic to your website or online shop.
At the end of the day, the best way to understand how elearning could work for you or your employees is to try it. Whether you take an elearning course on SEO tools, open-source e-commerce platforms, or last year’s biggest trends, by experiencing an e-course from the other end, you’ll have a better chance at weighing the cost against benefit for your business. Consider a current need like learning more about email marketing for small business owners. A simple Google search could lead you to an e-course that will decrease your workload, help you promote your company more effectively, and even serve as a great way to provide customers better customer support.
The opportunities for learning and cutting down on expenses, starting an e-learning business, or even profiting from providing an e-learning tool, are nearly endless. End your cynicism about how elearning could work for you today by giving it a chance. You’ll likely thank yourself for it down the road.