Millions of people around the world access mobile apps every day to either get updates or make purchases or even just play games in their free time. With millions of apps available to these people at the touch of a button, you, as an app maker, need to make your app stand out in the crowd. You can do this by marketing your app correctly. But if you move your focus to app marketing, then how will you focus on further developing the app?
A mobile app marketing agency can help you out here. Their team of experts takes care of all your promotion needs while you spend your resources on the technicalities of building the app.
Let’s see how an app marketing agency can promote your app:
App Store Optimization
One of the primary reasons to hire the best app store optimization services is that they are well-versed with app stores and their algorithms. The idea of ASO is to work on the app’s store page in such a way that it is fit to appear in the search list and enticing enough to be downloaded by the users in one go. The end goal of ASO is to ensure that your app gets featured on the app stores.
Other aspects of app store optimization involve:
- Keyword research and implementation
- Interlinking with mobile apps
- Indexing of apps for search engine result page
- Improving app ratings
App marketing experts understand the market and can provide specific advice for the development of your app. They answer invaluable questions like “is there a high demand for my type of app?” or “which platform should I release my app on for more downloads?” The answers to these questions can save you a lot of time, effort, money and more importantly, heartburn. Marketing specialists help dig up the most important information that will help your app stand out better in a crowd of millions.
App analytics is another significant element of a comprehensive marketing strategy as it gives insight into app performance. This strategy includes tracking your app’s performance and the users during the app’s entire life cycle. This ensures you know how your app is performing at all times and helps you optimise the app for long-term user retention.
An effective app marketing strategy not only strives to make your app visible but is also concerned with driving user engagement. You may have scores of mobile apps already enjoying wide usage in your niche. Apart from advertising, you also need to engage your prospective users proactively and on an ongoing basis.
A powerful post-launch campaign ensures engagement for the users of your app as well as the development of a strong bond with customers. Engagement strategies include videos, podcasts, social media, press releases, in-app advertising, review generation and paid promotions.
Nobody wants their user acquisition and monetization to plateau after a while. In the mobile app business, constant and consistent growth is the only option. With the help of growth marketing expertise, you can find new avenues to find users and monetization techniques in a sustained manner.
App marketers who are in a hurry to gain success and popularity often start with great offers and flash marketing campaigns. But these die down quickly once users stop getting freebies from them. A sustainable long-term plan transforms your app from a virtual platform to an experience.
Social Media Profiles
Social media platforms like Facebook, Instagram, YouTube, etc. can be great places to promote your app and reach a wide audience. But, while most people believe setting up profiles on such platforms is to be done after the app launch, expert advice will tell you that you need to make your profiles a couple of months in advance. This helps you get ready for the app launch, gives you time to correct any mistakes, and leverage higher benefits. These profiles also help with identifying your target audience and what platform is frequently visited. On the basis of this information, app marketing experts post content to them to keep your users’ interest in place.
Though English is mostly the language that an app is drawn around, ensure that you add the flexibility to change languages in your app interface. There are millions of people who do not use English as their native language – an event that affects the mobile app usage charts. This makes it important to localise your mobile app according to the relevant regions, ones where your users belong.
Apps in local languages are far more likely to get downloads than those with restrictive language usage.
Now that you know the importance of app marketing and why you should hire an app marketing agency, go ahead and evaluate what your app needs. Carefully evaluate and choose a service provider who can fulfill all your needs.