The way content is discovered and consumed is evolving at an exponential pace. The increased availability of social media has led to a proliferation of content, which has accelerated the need for artificial intelligence (AI) to take on the massive task of curating and presenting this information. In addition, the proliferation of new platforms and devices has made it necessary for content to be distributed in multiple formats.
As a result of these changes, it is becoming increasingly challenging for consumer brands to break through the clutter and connect with their desired audience. The solution, however, does not lie in hiring a team of content creators to create fresh content at a rate that keeps pace with the hyper-growth of social media. Instead, the best strategy is for brands to set up and run their content delivery service to aggregate and present all of their social media content and deliver it swiftly.
Artificial Intelligence Helps You Personalize Content
Personalization is the hot trend in marketing. This is what drives the concept of the “Smart Content Delivery Platform.” The brand owns and is in control of its content. Its editorial team can choose from existing content and customize it for different platforms, ensuring the brand’s voice is heard loud and clear. But it also means that the brand knows what people are interested in.
It’s really about taking an artificial intelligence approach to content delivery. Data streams from different sources are integrated into a single platform. Indeed, the brand can be a data source, but it can also use the aggregated data of social media followers and other sources. The platform can then identify the most relevant content to display.
Artificial intelligence can discern what is happening in real-time, curating content in a way that’s both culturally relevant and highly engaging. The result is a personalized experience. Rather than churn out one-size-fits-all content, the brand can deliver information to people when they need them.
Personalized content is a means of building and maintaining customer loyalty by ensuring that your message gets through at moments when it’s most relevant. In other words, personalization is a way of building customer relationships.
The impossible is now possible with the help of AI
Online businesses at one time had to sift through what seemed like a million different pieces of information to try to figure out what types of content performed the best. That’s no longer needed with AI helps you with your content distribution strategy. In addition, AI can act as an equalizer to smaller businesses that may not have the budget to purchase embedded technologies. As a result, consumers will access the content they crave in real-time, allowing for more personalized experiences and deeper brand connections.
Artificial Intelligence is a disruptive solution set for content delivery. If you’re not using AI to automate content distribution, your competitors are. Technology has changed how we create, store and distribute information, but it hasn’t changed the basic human need for what we consume. AI makes sure that people get what they need when they need it. By doing this, you add value to your customers’ lives while improving your ROI.