A Complete Guide to Instagram Video Size for 2023

With the ever-increasing popularity of Instagram as a visual-centric social media platform, understanding the correct video size for your posts is crucial to ensure optimal engagement and reach. Content creators, marketers, and businesses must stay updated with the latest video size guidelines and best practices as Instagram evolves. 

This comprehensive guide aims to provide you with a complete understanding of the importance of Instagram video size and detailed guidelines and tips for resizing videos for feed posts, stories, and IGTV. Additionally, we will explore the best practices for uploading high-quality videos, tools, and techniques for resizing and future trends to consider in 2023 and beyond.

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1. Introduction to Instagram Video Size

1.1 What is Instagram video size?

Instagram video size refers to the dimensions and aspect ratios recommended for videos uploaded to the platform. Guide to Instagram Video Size, Each social media platform has specific requirements for video sizes, and Instagram is no exception. Understanding these guidelines is essential to ensure your videos look their best and are optimized for the platform.

1.2 Why is understanding Instagram video size important?

Understanding Instagram video size is essential because it directly impacts how your videos are displayed on the platform. If your video is not sized correctly, it can be cropped, distorted, or displayed with black bars, negatively affecting the viewing experience. Following Instagram’s video size guidelines, you can ensure your videos are presented as intended and maintain quality.

2. Understanding the Importance of Instagram Video Size

2.1 The impact of video size on user experience

People prefer watching a video that looks squished, stretched, or cropped. Understanding Instagram video size ensures your audience has a seamless and enjoyable viewing experience. When your videos are correctly sized, viewers can focus on the content rather than being distracted by awkward proportions or cut-off visuals. By prioritizing the correct video size, you show your audience that you value their experience.

2.2 How video size affects engagement and reach

Video size plays a crucial role in engagement and reach on Instagram. When your videos are optimized for the platform, they are more likely to be displayed prominently in user feeds and discoverability sections. Adhering to the recommended video size guidelines increases the chances of your content being seen by a larger audience, leading to higher engagement and potential growth for your account.

3. Instagram Video Size Guidelines for Feed Posts

3.1 Maximum video dimensions for feed posts

Regarding feed posts, the maximum video dimensions allowed by Instagram are 1080 pixels in width and 1350 pixels in height. Guide to Instagram Video Size, These dimensions ensure your video fits perfectly within the feed without being cropped or distorted. Remember to keep the file size under the 4GB limit imposed by Instagram.

3.2 Aspect ratios and recommended video sizes

For optimal results, Instagram recommends using the 1:1 aspect ratio (square) or the 4:5 aspect ratio (portrait), which work well in the feed. The recommended video size for square videos is 1080 pixels by 1080 pixels, while portrait videos should have dimensions of 1080 pixels by 1350 pixels. By sticking to these guidelines, your videos will look their best and seamlessly blend in with other content on the feed.

4. Instagram Video Size Guidelines for Stories

4.1 Recommended video dimensions for Instagram Stories

Instagram Stories have their own set of video size guidelines. The recommended video dimensions for Stories are 1080 pixels in width and 1920 pixels in height. By using these dimensions, your videos will fill the entire screen, providing an immersive experience for your viewers. Remember to keep the aspect ratio at 9:16 to ensure that your videos fit perfectly within the vertical format of Stories.

4.2 Tips for optimizing video size for Stories

To optimize your video size for Stories, keep important content within the safe zone: the innermost 1080 pixels by 1920 pixels area. This ensures that vital information and visuals are kept intact when viewed on different devices. Guide to Instagram Video Size, Additionally, consider using text and graphics that are legible and visually appealing in portrait mode. Following these tips, you can create engaging and polished videos that captivate your audience in the Stories format.

5. Instagram Video Size Guidelines for IGTV

5.1 IGTV video size requirements

IGTV, Instagram’s long-form video platform, has specific size requirements to ensure an optimal viewing experience. Videos on IGTV can be in either landscape (16:9) or vertical (9:16) format. The recommended aspect ratio for landscape videos is 1.91:1, while vertical videos should have an aspect ratio of 4:5 or 9:16. The minimum resolution for both formats is 720 pixels.

5.2 Best practices for uploading videos to IGTV

To make your IGTV videos look their best, consider these best practices:

  1. Ensure the video is clear and well-lit, as poor lighting can affect the overall quality.
  2. Optimize the audio to ensure it is clear and audible.
  3. Pay attention to the file size, as larger files may take longer to upload and potentially lose quality.

Optimizing your videos with the recommended dimensions and best practices will help you create engaging content on IGTV.

6. Best Practices for Uploading High-Quality Instagram Videos

6.1 Video format and codec recommendations

Instagram supports various video formats, including MP4 and MOV. For optimal compatibility and quality, using the H.264 codec when encoding your videos is recommended. This codec strikes a balance between file size and video quality.

6.2 Tips for reducing file size without compromising quality

People prefer waiting for videos to load, so keeping file sizes manageable is essential. One effective way to reduce file size is by adjusting the video’s bitrate when exporting or compressing. Trimming unnecessary footage, using efficient video editing software, or exporting videos in the appropriate resolution can reduce file size without sacrificing quality.

7. Tools and Techniques for Resizing Instagram Videos

7.1 Online tools for resizing Instagram videos

If you need to become more familiar with video editing software, several online tools can help you resize your Instagram videos hassle-free. Websites like Kapwing, Guide to Instagram Video Size, Clideo, and Online UniConverter offer easy-to-use interfaces where you can upload your video, select the desired dimensions, and resize it in no time.

7.2 Step-by-step guide for resizing videos using editing software

For those wanting more control over the resizing process, here’s a step-by-step guide using editing software:

1. Import your video into the editing software of your choice.

2. Determine the desired dimensions for Instagram and adjust your project settings accordingly.

3. Scale or crop the video to fit the new dimensions while maintaining the aspect ratio.

4. Preview the resized video to ensure it meets your expectations.

5. Export the video in the appropriate format and save it to your device.

These steps will allow you to resize your videos to Instagram’s specifications using editing software.

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