WordPress is a free and open-source platform which is based on PHP and MySQL. It has greatly evolved since its launch in 2003. What was initially used for blogging, today almost 60 million websites use WordPress.
With so many people using this CMS, it is continuously introducing new trends and practices. WordPress blogging comes with a number of pros and cons. The system is reliable and free to use. Moreover, you can easily customize the themes in WordPress easily. WordPress blogs give additional advantages of being both responsive and SEO-friendly.
The cons, however,soon follow. You will find it extremely easy to start a WordPress blog. However, maintaining it is an entirely different area of concern. We have compiled for you 8 tips which are bound to make your WordPress blog popular.
1. Focus on a Specific Niche
Most WordPress experts suggest that it is better to focus on a particular niche. You can grab attention through generic content in a few posts but that will not keep the reader engaged for a longer period of time. Generic and general content will prevent people from coming back. You can keeps things general in the beginning but eventually build your way towards that specific topic. Your topic needs to be well-researched on and must have a defined target audience.
2. Increase Engagement
This one comes with all types of blogging. Increasing user engagement is an important aspect of blogging. Developing a relationship with your reader at a human level will help you create a solid fan base. Remember that your readers are your biggest asset, they can be the reason for your success or failure. Ask for their opinion and take regular feedback.
3. Guest Blogging
Guest Blogging is a content marketing strategy which will help you make your blog popular. The strategy basically requires you to write on other sites in order to attract people to your blog. You can show your skills on other people’s websites and generate traffic on your own website. However, there is a specific procedure which you need to follow in order to write on other people’s blogs.
4. Promote your Blog on other Social Media Platforms
Most experts suggest that promoting your blog on a popular social media platform will help you attract traffic towards your blog. Facebook can be a useful way of attracting readers; however, Facebook posts need to be boosted in order to reach out to a greater audience. You can use Pinterest if your content is visually appealing. Reddit is another option but the thing about Reddit is that you cannot use this feature excessively.
5. Be Accessible to Your Readers
Your content needs to be available to the readers. A good practice is to use a plugin which will give you the audience a preview of your blog. The preview feature gives a professional look to any WordPress blog and will consequently attract readers. Moreover, the scales are expected to tip in your favor if you allow visitors to access your blog. It goes without being said that your content needs to be relevant to the topic. Posting content that is not relevant to the topic will drive away readers and annoy them. You don’t want to annoy your readers at any cost!
6. Become Part of Blog Carnivals
Becoming part of Blog Carnivals will not only broaden your horizon on blogging but will also help you increase the number of visitors coming to your WordPress blog. Blog Carnivals are super exciting and can help you step into the world of blogging. All you need to do is write a blog on the particular topic posted and submit it to the host of the carnival. You are in luck if the host of the carnival is famous. You will see a phenomenal increase in the number of visitors towards your WordPress site.
7. Grow – Develop Links
Growing in the blogging community is not that difficult. Especially since everyone is connected through the same platform. Try to find links within the blogging community who belong to your niche. You can develop links by commenting on other people’s blogs and showing your interest. This will not only create a good impression on the fellow bloggers and help you grow as well. Try not to be original and make contributions which are worthy and effective. This will attract people to your WordPress Blog and help you make your name in the blogging community.
8. Make your Blog Mobile-Friendly
Most readers use their mobile phones to access blogs. It would completely put-off readers if your WordPress Blog is not mobile friendly. Also, make sure that your website does not take too long to load and does not have limited connectivity on mobile devices. Sites which have mobile issues are ranked lower on Google Search results as well.
Managing a WordPress Blog can be a challenging task, especially for those who are new to this domain. Due to the complications that may exist for newbies, it would be beneficial to hire the services of a WordPress website design company. A design company will help you get in touch with the latest trends and practices which would make your blog popular. Moreover, our tips can help you make your WordPress Blog easier and more accessible. Happy Blogging!
| About the Guest Author:
Qurat-ul-Ain Ghazali is a system engineer with a passion for writing, designing and anything tech related. Currently, she is the digital content manager at Dynamologic Solutions, a leading Custom CRM Development company.