Minimalism is on the rise, and many businesses are trying to implement it to attract people. In this article, we will talk about the eight best DIY minimalist ideas for your cafe business. So, let’s get right into it.
1) Opt for a Library Style
Is there a better combination than a good coffee paired with a great book? Books make a great addition to any coffee shop while not breaking the minimalist atmosphere. They can be your best friend if you decide to go for this kind of appeal. You can make them more industrial or modern, but that is up to your own personal taste. The main attraction will be the books. So, plan around the place to be as cozy and comfortable as possible for long reading sessions (and possibly multiple coffee orders as well).
2) Go Industrial
Industrial might not be the first thing you think about when you say minimalism. But it has been proven to work. Going for an industrial atmosphere allows you to implement the elements that are already visible (like showing pipes or exposed bricks). Long chairs and tables fit into this atmosphere perfectly. You don’t need to add a thousand pipes around the place to make it have a good industrial atmosphere.
3) Add Greenery to Your Cafe
Greenery will come up often in this article, but not without reason! Plants make anything a lot better. They calm people entering the place and make the air feel so much better. You don’t have to add a lot of plants either. Just adding a few is perfectly enough to stay minimalist (and within budget) but make the experience much better for everyone.
4) Be Active on Social Media
Image is part of the appeal of every business. If your target group is millennials, then it would be advisable for you to focus on your social media reputation. Research done by Statista has shown that YouTube has the largest reach with U.S. Gen Z and Millennial internet users. With this in mind, if they are your primary group, you can focus on running an SMB marketing campaigns to make your cafe more appealing to that target demographic. Optimizing your web page is a top priority in achieving a wider internet outreach. People (and millennials especially) generally prefer a more proactive and interactive page over a static one. If you post fitting memes on your page, you are bound to get a reputation among the younger audience and gain visibility among the same. After some time has passed, and your reputation has risen significantly, your image far surpasses that of other, rivalling cafes.
5) Go for a Rustic Atmosphere
The best way of making a minimalist cafe feel comfy is by giving it a fine rustic atmosphere. Hire woodworkers to make you fit pieces of furniture out of wood that will truly make the place shine. Remember, to pull off an atmospheric rustic cafe, you need to play around the colour brown and greenery and add as much natural light as possible.
6) Stick to Modernity
Making your cafe have a modern look does not require a lot of effort. You can put minimal furniture and stick to plain colours. Giving your cafe a modern look is the best way to implement minimalism since you want to leave a lot of space open and add only some décor. Then, you can install large windows that fill the insides of the shop with light. The finishing touch could be adding a nice outside atmosphere to the cafe as well. And what better way of doing this than by adding a pergola to your cafe? As of late, Sydney pergolas are a rising trend that you can implement in your own cafe to add a nice aesthetic appeal.
7) Change up the Menu from Time to Time
People love change. Once somebody sees something new on the menu of a place they have been visiting for over three years, their eyesight will immediately be fixated on that little change. You want to aim to pique the curiosity of the customer in order to draw them into your cafe. Ditch the same old menu filled with espressos and cappuccinos. If you want to really stand out, then you should opt for some different types of coffee to attract the attention of the customer. This can lead to not only short-term benefits but long-term ones as well.
After a customer has tried a new drink that you offer and liked it, they will be more stimulated to come back again to your place and keep trying other interesting coffees that you offer. And, voila, you have just earned yourself a reoccurring customer. Now, you don’t have to go crazy with new tastes and combine ten different flavours. It is perfectly fine to just have something minimal but still different from the rest. So, work on new recipes to captivate your customers, they might not all be good, but they will attract their attention. In the worst-case scenario, if people don’t like it, you can just stop making it. Be open to asking your staff for their suggestions as well.
8) Always Keep Improving With Feedback
You can have a huge number of great ideas, but they don’t matter if the overall impression of the public is negative. Every community is different and has different tastes; this is why you should always ask for feedback about where you could improve your cafe. You should be prepared for a lot of dead replies, but it is always worth it in the end if you get even just one good constructive reply at the end of the day.
You might find out that they aren’t so interested in new menus but instead want a better atmosphere or that something in the bathroom irritates a lot of customers. Listening to constructive feedback is crucial to improving any style that you want to go for in any business as well as knowing where to properly invest parts of your budget. So, simply said, listen to the customer.