Making a sports court helps promote the right values in the community. It creates a platform for the talented, and might even generate some revenue. Still, in order to achieve any or all of these functions, it’s vital that your sports courts get enough attention. Fortunately, there are a lot of ways for you to promote your sports court and make it more popular. Here are seven such methods.
1. Pick the right surface
The surface of the court depends on a number of factors. For instance, if you were to start a tennis court, you can choose between artificial grass, concrete, and clay. However, when it comes to the basketball court, you just have to go with the hard court. As you can see, sometimes the sport will mandate the type of surface that you have to use but there’s another restriction involved – your budget. For an indoor court, there’s a huge cost discrepancy between going with vinyl and going with hardwood flooring. It’s a major consideration that you definitely have to make.
2. Think about your auditorium
The size of your spectator’s area is incredibly important. On the one hand, you want to have a place that can, potentially, take a lot of spectators. At the same time, you don’t want the place to look half-empty most of the time. Moreover, the larger the place, the higher the cost of maintenance. Keep in mind that seating takes more than just installing some benches. If you’re ambitious and expect to host bigger events, you might need to hire a contractor. Also, keep in mind that this usually takes more room than the court. Therefore, this is something you should worry about in the planning stage.
3. Set the right light
One of the most important aspects of turning your sports court into a success lies in installing the right lighting fixtures. Still, you’ll need professionals to help you out here. Why? Well, mostly because installing adequate sports lighting is a complex matter. You need to have sufficient illumination to provide adequate visibility even during the evening hours. The visibility needs to be enough not to harm the performance, not to cause eye strain, and even across the entire field. Moreover, it needs to provide the spectators a chance to see everything. Not to mention that you want to keep the light pollution to the minimum.
4. Erecting the barriers
If you’re charging for the viewing, you want to keep the place sealed off. If you are engaging with a ball-based sport, you want to make sure that it doesn’t leave the bounds of the court. In other words, regardless of your intentions, you can achieve it by erecting the barriers. Sport netting barriers are pretty inexpensive. After all, it’s a lot less expensive than erecting a structure (or at least raising walls) around it. Keep in mind that, other than just having a practical purpose, it adds to the exclusivity and privacy of the site. This makes your court more appealing to a lot of people.
5. Add some color
Keeping your court colorful will greatly help the athletes. Clear marking makes disputes about whether the ball was in or out less common. Even then, it’s also making it into an eye candy that can attract quite a bit of attention. While the primary goal of a court isn’t to be attractive to social media influencers, every extra bit of clout helps. Think of it as a sort of guerilla marketing. Out of all the courts in the neighborhood, you’re making your own unique. The key thing is that you’re doing your best to attract the attention but, simultaneously, making it all look like a spontaneous (hands-off) approach.
6. Organize an event
After all that you’ve done to improve your sports court, you need to make sure that as many people as possible see it. Therefore, you need to organize a sporting event in order to display the court in its best light. Now, this is where you need to launch a two-pronged attack. First, you need a great promotion in order to attract as many people as possible. Second, you want great coverage of the event. This is also where the influencers we’ve previously mentioned can come in as handy. Also, safety is a huge deal when it comes to sporting events, seeing as how injuries are to be expected.
7. Invest in maintenance
Even if it looks perfect at the moment, sports courts get worn out. The net gets torn (regardless if we’re talking about soccer, tennis, basketball, or volleyball), the lines fade, and various parts of the place get damaged. The initial euphoria regarding the court will quickly subside if you neglect the place. Having a deal with a cleaning crew is a great idea but you also need to have a maintenance budget. Planning is quintessential to ensure that all of this works out in your favor.
Making your sports court more popular is a tendency that benefits both yourself and the community. In other words, you should never lack the motivation to make an effort. There are a lot of methods and opportunities that you can use but each of them comes with a pro and a con. Weigh your options and choose wisely.