6 Actionable Ideas to Set Your Business Webpage Apart

According to a research done by some experts there are 1.5 billion websites on the world web, out of which half a billion are active. And one thing that is common among all of them, they all want to stand out. The competition today in the web world is huge, everyone is discovering ways to get attention, and with the search engine optimization this has now become easy. But, if the user visits your website and does not find it interesting or specific, they are not going to stay.

So what can you do to make your business webpage stand out? You can produce work that is original, or at least feel original to the user. This does not happen by luck, but it happens with effort and planning.

Here are 6 actionable ideas you can use to make your webpage stand out.

Layout and Structure

According to a study when people were asked to give feedback about different websites, 94% talked about the design and only 6% talked about content. This means to set your webpage apart from others you need to work on how it looks.

Content plays a very important role, but if your design is unsatisfactory then no one would want to stay and read your content. This might seem like an obvious way of differentiating your website, but it’s difficult. Use a layout and structure which is different from others – something someone has not seen before.

Have a website that represents your company, connect your color palette with it, and have your logo displayed permanently on your home page. Include photos of your products or services, and create images which can draw attention towards them. Add graphics to your site, and make sure you keep changing visuals so people don’t get bored of seeing the same old images.

To do so, the best way is to hire a professional web designer. Designing a website is easy, you can take help through different platforms, but then your website may look similar to half of the websites that are out there. Hiring a professional designer can help you in creating a unique identity for your webpage. You can find many freelancers or web developers today who can design a user-friendly and an aesthetically apart website for your business.

Text and Content

Content is what keeps bringing the audience back to your website, and there is no better content than original content. Your content should be the reflection of your business’ goals, it should have a feel of your products and services, while being helpful, informative and fun at the same time.

The algorithms of Google SEO have also updated, websites with quality content play a major role in bringing your site up on the searching ranks. Therefore, it is important for your business webpage to constantly produce original, interesting and crisp content.

You can use copy, or even videos that communicate with your customers. This can set your webpage apart from others. An important thing to remember is, the tone of your content should not be specific in a way that it makes the user feel like it’s not human-like. A trick is to not treat the user as a customer but just a human, especially when it comes to the interactive bits like forms, this way you can keep them hooked on your site for long. Keep your content fresh, keep updating and adding new content to your website, fresh content not only keeps the user coming back but it is also attractive to search engines. Proof reading of the content which goes up on your webpage is crucial, a content with grammatical errors, keyword-stuffing, and misspellings can ruin your website.