5 Proven Marketing Tips for Moving & Relocation Companies in 2021

In this era of immense digitization, finding a perfect marketing strategy is challenging. How do you make your brand stand out from thousands of homogenous brands online? Since I belong to the moving and relocation industry, I did plenty of research to figure out how I could make my brand stand out from the herd 

Consequently, I found that an amalgamation of some strategies with consistency and time management can reap fruitful results. Today, I am going to shed light on these tips and help all those who belong to the same industry. 

So, let’s begin: 

1. Consider Seasonality 

Here you need to pick the high season and create suitable tactics accordingly. Here is how you can do it:

  • Find your Busiest Months

Depending upon the region, you firstly need to evaluate your busiest season. Commonly, summers are considered the high season for moving companies. Even in international relocation, the summer season is highly preferable. In other words, September to April is ideal for moving. To get accurate results, you can use CRM and look at the former data for comparing demand. This will give you an exact picture of high seasons. 

  • Plan You Marketing Tactics 

Now, you need to plan the marketing tactics accordingly. For this, divide the tactics into two broad categories: 

Category 1: Online Marketing 

  • SEO 

Remember, SEO is mandatory for online marketing, but it does not give instant results. Therefore, if your high season starts from September, you need to bump up your SEO strategies from the winter season. In this way, you will get the results in the summer season. 

  • Digital Campaigns

Similarly, if you are starting a digital campaign, it will take at least a month or so to become popular. So, plan to start it at least one month before your high season. 

  • Email Marketing 

But email marketing is different. If you start sending emails from winter, people will forget about your brand till the summer, when they need the service. So, try sending emails in the high season so that people can directly click on the website and go for conversion. 

In the off-season, you can send emails about high discount rates, time-bound discounts, membership discounts, or bookings. 

Category 2: Offline Marketing 

Depending upon the size and objective of your moving business, you can also use some proven offline marketing tactics—for instance, print advertisements, billboards, electronic advertisements, etc. But almost every sort of offline advertisement should be done in the high season. 

Since offline strategies require a handsome budget, companies cannot afford a low ROI. Thus, the high season is the best time to invest in offline tactics. 

2. Use a Mix of SEO and SEM 

Undoubtedly, the benefits of SEO are spectacular. But is SEO sufficient for conversions alone? No. Experts recommend using SEM tactics along with SEO for getting the best results. The reason behind it is the time required to get results through SEO. If you just wait for SEO, how will you get conversions in the meantime? 

Therefore, you need to spend some budget on PPC. It will let you get the rank of Google’s first page, which is a dream of many companies. 

3. Highlight Your License and Insurance 

Trust is the main thing about which many people get concerned before selecting a moving company. Now, when you are aware of this fact, try to answer this on your home page. You can do so by highlighting your license and insurance on the main page. 

Similarly, if you have a social media page, you can put the license and insurance image at the back of your logo. In short, place it in a way through which viewers can easily see. Besides this, viewers will get to know that the company is giving prime importance to these things. 

Also, make sure to mention the license number so that people can verify it easily. You can even place it at the footer so that it appears on every page. Some suitable terms to declare about your license include fully licensed, fully insured, etc. Additionally, you can showcase other certifications and affiliations in the body copy of your site. Some of them are: 

  • Pro Mover Certification 
  • Van Line Affiliation 
  • BBB Accreditation

4. Showcase Your Distinctive Advantage and Compare it with DIY Move 

  • Highlight Your Competitive Advantage 

Convincing prospects will become easier when you showcase your distinctive advantage. For this, you can highlight your facilities based on specialty moves rather than generic moves. If you use generic terms like local movers, you are entering into a vast group of competition. Therefore, highlight your benefit based on specialty moves like school moving, library moving, piano moving, antique moving, etc. This will automatically reduce the competition and help you highlight the benefits in a better way. 

  • Highlight the Risks of DIY Move

Furthermore, do not forget to highlight how our company is a better option in comparison to DIY. Do not write a lot of details. People do not have time to focus on lengthy paragraphs. Instead, try to highlight the key risks associated with DIY moving. Many people are unaware of the risk involved in it. But when they get to know the possible risks, they get ready to hire a professional moving company. Some common risks are: 

  • Injury 
  • Excessive time
  • Damage 
  • Hidden costs

Now, you can tell prospects how the cost of hiring a mover is lower than the cost of new furniture. Thus, hiring a moving company is a sane decision. 

5. Stay Active on Social Media 

No matter which niche it is, presence on social media is mandatory. But, this presence is not enough. Today, prospects check the last activity on social media before they select any company. Yes, this shows how professional a company is. Therefore, make sure to stay active on social channels. Post regularly and do not leave any chance to communicate with the prospects. Here are some key tips for you: 

  • Always answer a comment 
  • Make interesting and engaging posts 
  • Look at the trends and try to follow them 
  • Share videos and comments of former clients

Now You Know the Best Tips to Market Your International Moving Business 

In short, moving companies can significantly grow their business with just a few marketing tips. Tips like the consideration of seasonality, using a perfect mix of SEO and SEM, and gaining the trust of prospects are ideal for growing the clientele. 

Besides this, targeting the specialty moves and highlighting the drawbacks of DIY can make the prospect realize the importance of moving companies. Lastly, staying active on core social media channels and making a distinctive digital identity is the key to success. 

About the Guest Author:

Myrah Abrar is a computer science graduate with a passion for web development and digital marketing. She writes blog articles for Asia Relocation


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