Are you running a small business and struggling to get sufficient web traffic and sales? If so, you’re not alone! Many smaller companies have a difficult time getting their online sales to improve, particularly when they’re trying to compete with larger businesses for attention.
Here’s a compilation of four proven strategies for generating leads and getting more efficient online advertising. Keep reading to see if any of these tips will work for you and your business!
1. Develop High-Quality SEO
SEO, or search engine optimization, is a process that uses specialized keywords and other tactics to help online readers find their way to your site. SEO works by gaining the attention of search engines like Google so that your site is recommended to more potential customers.
Some examples of optimizable content include blog posts, guest posts, and landing pages. Blogs are designed to be advertisements that can discuss your company’s services, locations, and selling points. Guest posts are written from the perspective of an expert in the field and provide links to your site that will encourage readers to investigate your company.
One of the most important SEO strategies for small businesses is tailoring your content to your local audience. For instance, if you want to improve your SEO in Boise, find ways to reference local landmarks like the Boise Greenbelt or Freak Alley Gallery. The more localized your SEO is, the greater the likelihood that people in your area will find your company through search engines, and the less you’ll have to compete with large multinational corporations.
2. Create a Business Social Media Account
Making a business account for your company on social media platforms like Snapchat, Instagram, and Tik Tok gives you a unique way to connect with your local customer base in a more relaxed environment.
For example, make videos showing how you make and ship your products or share your happy customers’ reviews. This personal content will help boost your company’s transparency and make your clients trust your brand more.
3. Purchase Advertising Spots on the Internet
Optimizing your online advertising is a tricky task. Knowing your demographic is the best way to approach paid advertising. This means knowing who is most likely to be interested in your company and where to place an ad so that they see it.
For example, if you are looking to attract more young people, you will be more successful if you place ads on social media like TikTok or Instagram. If you are looking to attract those who are 70 and older, you might be better off placing an ad in a local newspaper or cable news channel.
4. Use a Site Like Amazon to Sell Your Product
Finding partners to help facilitate your business can be a great way to get your foot in the door and expand your company’s online reach. Partners like Amazon are a great way to accomplish this. Selling through big online retail companies with preestablished client bases will allow you to sell to more customers.
The one drawback to this method is the cost—major sites like Amazon charge high fees for third-party sellers to use their selling options. However, thanks to the spike in sales that you can expect from promoting your wares on a gigantic platform, the fee is usually worth it for companies with this option.
Boosting your company online is not an easy thing to do. Optimizing your digital advertising is one of the best strategies to boost your online presence.
It’s up to you to determine which of these methods works best for your business. Remember, a combination of multiple tactics might be your best bet! Don’t be afraid to try a few different strategies as you work to expand your company.