In today’s modern world, your potential customers get the first impression of your company via your website in most cases. Therefore, redesigning your site isn’t just a walk in the park; it actually takes hard work to make your website better. The good news is that it’s worth your time and money.
Of course, a website redesign doesn’t mean you have to change everything about your branding and graphic design elements since that would mean creating a whole new website. Still, it does include changing details such as content, visuals, code, and structure of your current site to improve the experience of your visitors.
But who can do this kind of work for you?
The answer is simple – a website redesign company such as Alpha Victor Charlie can help you with the site redesign but also with other marketing strategies such as Local SEO, Google Maps Marketing, and so on.
Nevertheless, before starting a collaboration, let’s see the 4 reasons you should redesign your website.
The Results You Want Seem Far Away
The main reason to redesign your website is if the results you desire seem so far away. Your site may seem perfect, attractive, and functional, and that’s great, but are you getting the results you want?
If not, you have to consider redesigning since the primary goal of your existing site is to build a customer base and attract new loyal customers. The most critical indicators are your conversion rates and the visitor-to-lead and lead-to-customer conversion, and if things aren’t looking well, it’s time to make some changes.
Some of the questions you have to ask yourself when examining the success of your site include:
- Is your site’s content hard to read and contains too much corporate jargon?
- Does your site match your business’s voice and speak to your target audience?
- Are your landing pages motivating visitors to take action, or do they use them only for gathering information?
- Do your call-to-action purposes convert visitors into buyers?
If not, there’s no point in wasting time anymore; a website redesign is necessary.
Your Main Competitors Change Their Websites
Don’t get this part wrong; you don’t have to redesign your website whenever your primary competitors change their sites. Still, suppose you see that they made some changes that improve their search engine rankings continuously, and this pushes your company’s website down in the rankings. In that case, it’s likely time to consider making some design changes to your website.
Furthermore, you should try and spend some time on your competitor’s sites and see if they achieve the goals much better than you, and if this is the case, it’s time to start working since they are getting ahead. Of course, being at the top of Google and other search engines isn’t the only goal, but it’s more than essential to be near the top of SERPs since your competition can become more relevant to potential customers if they appear above your site.
Therefore, you also have to analyze what SEO changes you should make to keep track of everyone else.
Your Site Is Outdated In Contrast to New Design Trends
Trends constantly change in every profession; in fact, trends change no matter if we look at fashion, art, software, or automobiles. And the same rule applies when it comes to website design trends.
In fact, site design trends change every few years, and if your website is two or three years old, it can easily seem outdated, especially if you compare it to a competitor who has a site that keeps up with the latest website design trends. That’s why you have to follow website design trends, or even better, hire a website redesign company that will do the work for you and make your site compatible according to the latest trends and drive results.
Also, don’t forget that you have to be mobile-friendly even if you are not. Most people use their smartphones to find information, buy things, inform themselves, and so on. So, if your site isn’t mobile-friendly, it doesn’t matter how fantastic your services and products are since visitors will leave your site in a matter of seconds.
Your Website Is Very Slow
Last on the list, but just as important, you should redesign your site if it’s too slow.
Visitors want to get info fast and easily and don’t like to wait for slow-loading pages. And if your site is slow, your leads will not just leave you, but they will most likely pick some of your competitors instead.
Different aspects may cause a slow site, from visual elements to coding and everything in between. But you don’t have to worry about what the actual reason for the slow site is if you hire a redesign agency. Also, why bother and waste a ton of your precious time and money when you can hire experts who can do the job for you while you focus on other important things about your business?
So, if you have these issues with your website, you shouldn’t waste time and let your competitors win; you should hire a website redesign agency immediately and achieve your desired goals!