The right IT marketing strategy can put your company’s products or services in front of likely-to-buy potential clients. It can boost your sales and launch your profits past your goal.
But how do you know which methods of marketing are best suited to this highly competitive industry?
Here, we’re sharing 4 IT marketing strategies you need to know.
1. Audit Your Current Marketing Strategy
The best place to start with any marketing strategy is to audit your current process. Collecting the data about your client base can reveal problems that may be lying beneath. You’ll learn why your strategy may be stifling your potential.
Get ready to answer these questions about your client base:
- What do they respond to?
- What do they not respond to?
- Which ads have had the best conversion rates?
- Which ads have flopped?
When you know this information, you can create a more efficient, airtight strategy. You will optimize marketing spending so that you don’t burn money on ads or strategies that aren’t effective.
2. Use Educational Materials to Establish New Client Leads
Educational materials like webinars, videos, and articles establish credibility with current clients. This is also a great way to expand your client base and market your IT products or services.
Just like a webinar, speaking engagements can also establish new leads. Conferences and events are a great way to find targeted clients searching for IT products and services.
You aren’t just putting your company in front of random people. When you appear strategically at a trade show or other platform as a speaker, you can choose events with an audience most likely to convert from clients or buyers. Then, offer your products and services in conjunction with your topic of discussion. That way, your company is the solution to what attendees are looking for.
3. Expand Your Social Media Presence
There are a few ways to boost your visibility on social media. The first way is to upgrade your cross-platform accounts with high-quality photos, videos, and infographics. IT verbiage can be confusing for the average person, so use social media to simplify and break down your products and services visually.
The second way to boost your visibility is to partner with brands to launch collaborations or social media deals. You can do this by hiring an influencer or guest posting on a popular website.
Collaboration is beneficial for both companies because you get access to each other’s clients. Choose collaborations strategically by comparing your audience with theirs.
4. Upgrade Your Website
Your website is like the final piece of the puzzle when it comes to marketing. This is because how you market on your website can help or hurt your sales.
You’ll want to consider navigation and understanding first. Can the client easily determine what products and services you offer and easily navigate to them and purchase them? This can become a problem for IT companies, especially when industry jargon is difficult for the average person to understand.
Use clear links and add “purchase now” buttons to easily direct website visitors to the shopping cart to check out. Ensure that you use clear language to establish what your services can do so that clients know all the benefits. An easy interface with clear, non-technical descriptions is the best way to boost your conversion rate on your website.
You should also ensure that your website loads quickly. As an IT company, a glitching website that takes a long time to load will deter clients.
The Bottom Line
The best part about these strategies is that they don’t just improve leads. They improve quality, targeted leads. This means that you are attracting clients who are more likely to be interested in buying your products or services. Expect more positive conversions, user ratings and reviews, and an overall higher satisfaction rate when you try these four IT marketing tips!