Though the coronavirus has heavily impacted many industries, e-commerce has continued to thrive throughout the pandemic. With most consumers in affected countries having to stay home for so long, they’ve turned to online shopping as a comfort activity. This allows them to continue to purchase things with ease, and it serves as a source of joy for most, especially if they’ve been stuck at home for so long.
With this in mind, you may want to take advantage of the boom in e-commerce sales and optimize your e-commerce website for better growth. Whether your site hasn’t been set up yet or you’re looking to improve what you have, it would be a good idea to enlist the services of a professional developer or a web design company, such as Connective Web Design and others, to help you boost your e-commerce sales.
E-commerce is the act of buying or selling products and services online. Consumers pay for these offerings via online payments or by paying cash on delivery, and the products are delivered to the set address.
E-commerce can come in several forms, such as the following:
- Retail: This is the sale of goods in small quantities for personal consumption.
- Digital products: This is the sale of downloadable items, such as e-books, templates, online courses, media, and software.
- Services: This is the sale of services that include skills like writing, coaching, and marketing. Most of the time, these services are delivered online.
- Subscription: In this type of transaction, consumers pay regularly to continue to be provided with a service or product.
Benefits Of Web Design For E-Commerce
In 2020, a survey revealed that 36% of consumers were purchasing goods online more, which indicated considerable growth compared to the previous 29% that was recorded in mid-April of that year. Since e-commerce hasn’t slowed down in the least, it’s safe to assume that the number of online shoppers is still just as high, if not higher.
For companies to keep up with the demands of the increasing percentage of online customers, e-commerce sellers should step up their web design game and aim to facilitate better growth. Businesses that are solely traditional may want to consider making significant changes to become a digitally savvy brand.
Other than enabling businesses to keep up with the times, a website with good web design can also bring some other benefits.
It Aids Your Search Engine Optimization (SEO) Strategy
Web design elements may influence how content is published on your site, which affects how easily search engine spiders can index your page. To ensure effective web design practices, you may want to partner with a company that carries the traits of a good SEO agency, to help you boost your search engine ranking.
It Creates Trust And Builds Customer Loyalty
Poorly constructed websites won’t be able to attract loyal customers. They might have a difficult time navigating your page, or they may be wary of your website if it looks dodgy. Either way, poor design may put them off and convince them to go to other sites with better web design.
On the other hand, if your site is easy to navigate and pleasing to look at, it gives consumers more reason to stay longer on your page.
Web Design Trends For E-Commerce Sites In 2022
Having a good e-commerce site doesn’t just stop at a clean layout and easy navigation. With trends constantly changing and advancements being made every year, you should ensure that your site is up-to-date to be able to keep up with competitors.
Here are three web design trends for your e-commerce site that you may want to implement in 2022.
1. Make An Excellent First Impression
You only have one chance to make a first impression, so make it a great one. A messy layout, low-quality images, and mismatched or unreadable fonts may deter customers from further exploring your site. In addition, greeting them with a wall of text may overwhelm them or fail to hold their attention.
It’s important to find a balance between a neat, pleasing layout and one that’s interesting enough to keep them engaged. To achieve this, you can include appealing photos of your products or services on the landing page, as well as a clear call to action that urges them on to the next step or page.
Remember, no matter how good your marketing is, if your site doesn’t look appealing, you’ll lose your chance to gain customers.
2. Build A User-Centric Design
Your web design should consider your consumers’ perception. The last thing you want is for a customer to land on your site and not know what to do because they can’t tell what your company offers or don’t know where to click.
To prevent this, you should ensure that your website is simple to navigate and provides the necessary information for potential customers.
3. Use Chatbots
Customer service is essential in maintaining a highly competitive e-commerce website. For that reason, you may want to equip your site with chatbots, which allows you to provide visitors with 24/7 support. In some cases, chatbots can even persuade customers to head down the sales funnel.
To have a successful e-commerce website, you should understand the importance of creating a web design that aligns with your market’s preferences. Given how trends are constantly changing and elements continue to be added or improved, it would help to keep up with all these changes so your website can compete effectively with other companies in the industry.