3 Essential Digital Marketing Tips for Startups

If you have recently launched a business and want to establish your digital footprint, then getting your digital marketing plans and strategies sorted is one of the most challenging yet exciting tasks.

The fear of competition and lack of preparation could keep you at guard. By not leaping into the complex world of digital marketing you are constricting your business’ potential. Here are three important digital marketing essentials that you must consider while choosing a good team that strategizes and implements DM for you.

1. Create Undying Content

It can be a herculean task trying to start up a website and strategize its structure, functionalities, and content. Content, if done right can save a lot of time and money. If your content needs to be revamped every year, it would attract extra costs and time in doing the research for content optimality.

It is important to create dynamic elements on your websites like blog pages and marketing campaign modules that can be changed independently from the core structure of the website and its content. You will need to plan and create evergreen content for SEO and better reader engagement. As they say, content is always the king who will be ruling the web for years to come.

2. Offline Initiatives

Human contact and touch are important at the end of the day. Completely streamlining your marketing strategy online might not give you a clear picture of how your business is being perceived by customers and partners. Conducting offline events and promotions raise the excitement notches higher.

Hosting giveaways and contests are ways of engaging customers which promote enthusiasm. You can promote your website first-hand, conduct demos, registrations, counseling, etc. The highlights of the event (pictures/videos) can be posted on social media and digital platforms which becomes a facet of your digital marketing initiative.

3. Data-Driven Channels

Your marketing strategies and advertising campaigns need to be data-driven whether you use SEO strategies, PPC campaigns, Facebook advertising to capture the interest of your potential customers and convert them first into purchases and then again to repurchases.

Creating interactive channels through which you can be contacted for your services are important. These could include blogs, Vlogs, and other data-driven means. Using local and global SEO and SEM can prove to be fruitful in letting people know about your newly-launched business. You will need expert help in identifying the weak links of your data-driven marketing campaigns and take effective countermeasures. The experts at https://www.bearfoxmarketing.com/ will be able to help you build business revenue and attain scalable growth from Digital Marketing.

Also read: Lessons a Startup Can Learn From Digital Transformation


Choosing the correct branch of business proliferation and considering the limitations and the expenses for the same is important. ROI is the pulse of digital marketing not just for start-ups, but for experienced players as well.

Also read: How to Increase Your Commercial Digital Footprint

Whether you choose Email Marketing (targeted or broadcast), Social Media Marketing, PPC advertising, Influencer Marketing, Affiliate Marketing, Viral Marketing, Conversion optimization, Content Marketing, Piggyback Marketing, Event-Marketing, or others, getting noticed and garnering customer trust is vital for a start-up.

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Rohani Egbert

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