Must Know Freemium SEO Tools To Improve Your Rank Ahead

Must Know Freemium SEO Tools To Improve Your Rank Ahead

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Google rankings are imperative for any business to excel in this Digital world. Reaching the top of the search engine result pages (SERP...

Google rankings are imperative for any business to excel in this Digital world. Reaching the top of the search engine result pages (SERP's) can be a daunting task. Ranking on Google creates a sound business authenticity and increases traffic to your website. Whether you own a website, blog, or an e-commerce store Search Engine Optimization can help grow your business and achieve great visibility.

Good SEO practice not only improves user experience but help your site rank higher and stay ahead of your rivals. Choosing the perfect keyword for your site and getting indexed when a user search for your site requires expert skill and tools to grow your business and increase the website traffic. This article will highlight the freemium tools that you can use to track and improve your site score and rankings in the Google search.

Must Know Freemium SEO Tools To Improve Your Rank Ahead

Google Analytics

Google analytics is a freemium tool used to track and report website traffic. It has all the information needed to develop your site and user experience. Analytics provides the insights and data of your site, which help track your performance and improve business objectives. You can enter the URL of your website and get results on your visitor's location, visitor's interest, best-performing pages, and how much of your traffic comes from different sources. It also shows the keywords and search terms that bring the most traffic allowing you to optimize your campaign based on the results.

Google PageSpeed Tool

This is yet another striking freemium tool provided by Google to check the speed of the pages on a website. Page speed is imperative for SEO rankings. The faster your page loads, you are more likely to get rankings and better customer experience. This tool shows the page speed for both desktop and mobile platforms by just entering the URL of your site. Based on the results, it gives suggestions as per Google webmaster guidelines. Therefore you can seamlessly improve your search results and optimize the speed of your website.

Google Keyword Planner

This is a freemium tool known and used by most of the people. In this platform, you can find the best and effective keywords to target your customers. You can also discover new keywords which are relevant to your niche. The platform shows search volume and research keywords based on the search made by your customers. 
Also Read: 10 Content Writing Tools for Work from home Workers

SEMrush

SEMrush is a free tool that helps discover your competitors, improve your SEO, and boost your rankings. This platform is recognized as the best SEO suite according to US Search Awards 2018. SEMrush is a great way to improve your marketing results. With a free account from SEMrush you can discover domain and keyword analytics to help optimize your campaigns. SEMrush, not only covers SEO but has tools for advertising, social media, content, competitive research, reporting & management.

SERPs

Serps is a free SEO research and analysis tool. This platform offers a collection of SEO tools that every digital marketer should own. The following are the list of tools:

Backlink checker- Backlinks are a good factor for SEO rankings. This tool allows you to check, track and manage quality backlinks. You can enter the URL of your website and get a complete backlink profile.

Keyword grouper- Building a keyword list is a painstaking process. This tool does the work for you and helps you automatically segment your keywords into relevant groups based on the words in each keyword.

Website crawler- Finding crawl errors is a difficult task. Website crawler will help you nimbly check the pages of your website to find technical issues that might be interfering with web spiders.

Keyword Rank Checker- This tool helps check keyword rankings in bulk and show the results in a spreadsheet.

Yoast SEO


Yoast SEO is the most popular free Wordpress SEP plugin. This tool is very user-friendly which allows a layman to work on SEO with ease. This plugin enables you to set your focus keyword, permalink, add meta title, meta description, and shows keyword density all other necessary resources which are required to rank a page. 

The platform also provides tutorials to optimize the website and improve rankings. It provides a definitive guide to basic Wordpress SEO, optimize content and pages, optimize site structure- internal & external links, categories, tags, breadcrumbs, and HTML & XML sitemaps. The features are no limited, further, it allows you to speed up your WordPress website, secure your WordPress website, and improve overall performance.

Ahrefs Backlink Checker

It is a freemium tool which has the best backlink database in the industry. For every 15 minutes backlink index is updated with fresh data. This tool shows you the domain and page-level metrics for any website. The results show the backlink profile of a website which includes a number of referring domains, the number of backlinks, Domain Rating (DR) & URL Rating (UR), and Ahrefs Rank (AR). 

You can also monitor the growth and decline of your backlink profiles. This tool enables you to see estimated organic traffic to each linking page & referring domain. In a nutshell, Ahrefs' Backlink Checker is a great tool to check and manage inbound links, outbound links, broken links, and In-depth link analysis.

Screaming Frog

It is a free SEO spider tool and website crawler for Windows, MacOS, and Ubuntu. The tool allows you to audit technical and onsite SEO thus providing real time results by crawling URL’s from websites and by fetching key elements. The key onsite helps SEO strategists to make informed decisions. Some of the free features of screaming frog include:

  • Finding broken links, errors & redirects
  • Analyze page titles & meta data
  • Review meta robots & directives
  • Audit hreflang attributes
  • Discover duplicate pages
  • Generate XML sitemaps
  • Site visualizations

Siteliner

Plagiarised contents do not rank well in the search engine and Google may even penalize you for duplicate content. To make this hassle-free, Siteliner help you find duplicate contents on your website. You can just input your site URL and get results on duplicate content, broken links and skipped pages. 

The report can be downloaded in PDF format for further analysis. The tool also compares your website with other sites scanned by Siteliner in terms of page size, page load time, text to HTML Ratio, and internal & external links.

Wrapping up

These are tools that every marketer should use to improve the website score. Each of the above-mentioned platforms has unique tools and functionalities to enhance visibility and grow your business. You can always gear up your ranking with these freemium tools that save a bunch on your marketing expenses. Hope you have found some eminent free tools to complement your SEO strategy today!

The tool allows you to audit technical and onsite SEO thus providing real time results by crawling URL’s from websites and by fetching key elements.

| About the Guest Author:

Guest Author
Fazeela is a Digital Marketing Executive at Bright Bridge Infotech, an Attorney marketing company and she enjoys learning about the Digital Marketing field. She specializes in guest blogging, blog publishing, and social media. She is an avid reader and loves writing impeccable contents pertaining to digital marketing. She holds a bachelor degree in Engineering.

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MindxMaster: Must Know Freemium SEO Tools To Improve Your Rank Ahead
Must Know Freemium SEO Tools To Improve Your Rank Ahead
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