When we talk about advertising, traditional advertising such as television, newspaper, radio, cable TV, and billboards come to our mind first. Things have changed now. Nowadays digital online advertising taking the place of the traditional offline ad as teenage to middle age people worldwide are depending more on the internet. Research predicts that this year 54.2 percent of total advertising will be online and this will increase in the coming years.
Online advertising strategies include web design, PPC, SEO, content marketing, social media, Google ads, display ads, video ads, pay per downloads, pay per view and email marketing. So, digital advertising will play a huge role in your business and this cannot be done by yourself. That’s why you will need to hire a paid advertising agency, who will do the work for you.
Now the question is which company to hire? Identify a good digital advertising agency is not easy. To hire a decent advertising agency you will have to know about PPC managers, Google ad managers because they will make the difference and you are investing in them.
Why a good PPC manager is important?
PPC abbreviates pay per click marketing is a part of search engine marketing. It is a necessary element for a successful online marketing campaign and a PPC manager is responsible for PPC implementation for clients. A good manager can easily understand the language of clients, can take the initiatives and strategies to reach the goals.
They have solid communication skills, willingness to ask questions, to bring out all the details from clients and make a plan accordingly. A good PPC manager manages, review and keep tracks of all ongoing ads.
Also read: Find and Optimize Website’s SEO Ranking Keywords in Google Analytics
They take the necessary steps if your ads are not performing well. They provide creative copy suggestions, recommend keywords and manage a large set of keywords that are important for your campaigns. Besides this, they monitor keyword bids, account daily budget caps as well as monthly caps and other vital account metrics. Now you may ask, how to recognize the good manager? You may ask the manager about all the stuff discussed in this paragraph if he can talk about all of those and don’t feel hesitate, you can consider him.
How can a bad PPC manager affect your campaign?
The way a good PPC manager creates a good impact on your online presence, a bad manager can do the opposite. An ordinary PPC coordinator may not check what happened yesterday with the ad set. They just set the budget and they are done and they don’t react quickly if there is something wrong with the ad.
Sometimes some managers don’t care about negative keywords and some junky keywords may slip through, which may cost some dollars. Some managers may take time to identify the fluctuations and they don’t inform the client quickly.
When a campaign is launched, the first few hours or days are most important. Some managers might not take care of those crucial moments and may get back to the ad set after the campaign is finished, which may cost you unnecessary dollars.
Do you need to worry about Google ad manager experts?
Google is one of the biggest platforms to let the world know about your business. Google ad manager is a complete ad serving tool that delivers ads to websites, mobile webpages, mobile apps, games, etc. according to the location and user preference.
A perfectly optimized Google ad campaign can lead you among the competitors since it is displayed in search engines. Unlike PPC, you have to compete among the competitors to place your ad on top of the search results.
A good AdWords personnel can make the difference and put you on top. So, you have to find out good ad manager experts for the success of your Google ad campaign.
Identify a worthy paid advertising agency
In the business world, for a company’s success advertising play a major role. Among your competitors, you might have a great product or service and you might start spending your money on advertising.
If your advertising agency doesn’t value your product or doesn’t care about your valuable money spending on them, that agency is not worthy enough for your success. To identify a good agency, do your homework and talk with the managers about your desired questions.
Try to know how experienced they are and their age in the industry. Some new agencies have potential, in that case, you see their dedication from the beginning. See their reviews, what previous clients say about them.
Do not invest huge amount initially. Define your goals to them, try to run some ads on a test basis and measure the ROI. If your expectation is earned then go for big.
How it’s hard to find quality paid advertising agencies in Australia
The barrier to entry in the digital marketing industry is extremely low, as a result, there are tons of advertising agencies with negligible experience in Australia. That’s why finding the right agency is tough.
It’s like you have to find another company to sort out quality agencies. All those agencies will provide you lucrative offers, sometimes secret formula at a cheap price and most probably you fall for that. According to an Australian results based Google ads agency, most of the clients fail to choose an agency that fits their style.
Though all the agencies will want to grab customers with their offers, it’s your responsibility to find the best one.
Since 48% of people use the internet worldwide, online advertising era has changed the marketing industry and put a new dimension. Adverts are not restricted to newspapers, posters or billboards anymore. Instead, modern advertising is well targeted based on individuals’ interest, location, likes, which has emphasized the effectiveness of reaching out to the more specific customer.
As expected, nothing is free in this world and you have to spend money for good results. Spending money on paid advertising is the 100% right decision and indicates that a business is doing the right thing.
| About the Guest Author:
Jerry Jhonson
