11 Best Web Design Tips for a Faster Website

11 Best Web Design Tips for a Faster Website

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One second delay in the loading speed of your page will reduce page views by 11%, decrease customer satisfaction by 16%, and lose conversions by 7%. On the other hand, a few additional seconds will have a significant impact on the ability of your website to engage visitors and make sales. Therefore, having a fast loading site will not only increase your ranking in Google but also help you in increasing profits.

One of the essential things on your website is the speed. One second delay in the loading speed of your page will reduce page views by 11%, decrease customer satisfaction by 16%, and lose conversions by 7%. On the other hand, a few additional seconds will have a significant impact on the ability of your website to engage visitors and make sales. Therefore, having a fast loading site will not only increase your ranking in Google but also help you in increasing profits.

1. Minimize HTTP Requests


Yahoo reports that 80% of the loading time of a web page is spent on downloading the various parts of the page such as scripts, stylesheets, and images. The website makes an HTTP request for each of these elements. Therefore, the page will take a long time to render when you have several on-page components.

The initial step to minimize the number of requests is to figure out the number that your website is currently making and use that as a benchmark. If you are using Google Chrome, the Developer Tools of the browser can help you to see the number of HTTP requests your site is making. You can increase the speed of your website by reducing the number of requests. Go through the files and see whether you have any unnecessary ones. You may notice that some of them are good candidates for combining. I found informative ideas from Hub Spot on this particular point about speeding up your web page.

2. Combine and Minify Files


Once you are aware of the number of requests that your website is making, you can begin to reduce that number. The best starting point is CSS, HTML, and JavaScript file. These files are crucial because they determine the appearance of your site. These elements also increase the number of requests that your website makes each time a user visits the site.

This point is critical especially when you are dealing with a templated website builder. It is easy to build template websites but they at times create messy codes that considerably slow down sites. Minifying files entails removing unnecessary codes, whitespace, and formatting. Each redundant code adds to the overall size of your website. Therefore, it is vital to remove all the extra line breaks, spaces, and indentation. It will make sure that your web page is as lean as possible.

When combining files, your website will run multiple JavaScript files and CSS. Some of the ways to minimise or combine your website involve using WordPress plugins such as WP Rocket. The process is relatively simple, but Max Burst professionals can help you with this task.

3. Utilise asynchronous Loading for JavaScript and CSS Files


After minifying and combining some of your files, you also need to optimize the way they load on your site. Scripts that load synchronously load one at a time for them to appear on your page. On the other hand, scripts that load asynchronously may load simultaneously. Therefore, you can increase the speed of your pages by loading the files asynchronously because the browser moves the page from top to bottom while loading. 

Best Web Design Tips for a Faster Website

If the browser gets a JavaScript or CSS file that is not loading asynchronous, it will stop to load until it fully loads that specific file. The good thing about asynchronous pages is that the browser will continue to load the other elements of the page simultaneously.

4. Defer JavaScript Loading


When you defer a file, you will prevent it from loading until the other elements fully load. JavaScript has large files and suspending them will make sure that the other aspects of your website load without any delays. The WP Rocket plugin can help you to achieve this objective if you have a WordPress website. Check the box ‘Load JS files deferred,’ and you will be good to go. The process may be different depending on the website builder that you are using. The Varvy clearly defined how to defer it.

5. Minimize the Time to First Byte


To add on the time that your page takes to load fully, you should also look at the time it takes to begin loading. Time for first byte (TFFB) is the time that your browser will wait before it gets the first data byte from the server. According to Google, the best TFFB should be less than 200ms.

When people visit your website, the browser will send an HTTP request to the server that is hosting it. Three things take place before the TFFB, and these include DNS lookup, server processing, and response. Any third-party tools or the Developer tools from Chrome will help you to know how long this process will take.

 Also read: How to Identify and Fix Malware Issue Coming from a Website

When using Developer tools, remember that the internet connection can also affect the response time. Your server response will be slow if you have a slow connection. Therefore, check the strength of your network connection before you blame the various elements of your website. Any TTFB that is less than 200ms is appropriate for your website.

Most of the slow TTFB issues come from traffic, web server configuration, dynamic content creation, and network issues. Your web designer can help you to sort some of these issues so that you can have a fast-loading page.

6. Reduce the Server Response Time


One of the most significant factors that determine the loading speed of your page is the amount of time that the domain name system (DNS) lookup takes. The DNS is a server that has a database of IP and the associated host names. When your visitors type your URL in their browser, the DNS server will translate the URL into an IP address that is an indication of its online location. The DNS lookup refers to the process of finding a particular DNS record. The ISP performs a DNS lookup to get the IP address that is associated with your URL. This article clearly shown how DNS (Domain Name System) works in few steps.

The amount of time that this process takes depends on the speed of your DNS. It is best to switch to a faster DNS if you have a slow one. The speed comparison report can help you to find out the response time of your server. You need to go for service providers who offer a high speed.

7. Choose the Correct Hosting Option for Your Needs


A large proportion of website owners go for the cheapest hosting alternative. You can do this for a start, but you need to upgrade as the amount of traffic that you receive continues to increase. There are three different options that you need to look at during hosting. These include dedicated server, VPS hosting, and shared hosting.

With shared hosting, you will be sharing specific resources such as RAM, disk space, and CPU with the other websites that are hosted on the same server. VPS hosting allows you to share a server with others, but you will have your dedicate portions on the resources of the server.

The dedicated server gives you a lot of space in comparison to the other options. However, you have to do a lot of work when it comes to technical setup and configuration. It is the best bet for anyone who wants complete control over your hosting. It will make sure that your traffic does not slow down the performance of your website in any way.

8. Run a Compression Audit


It is good to have the smallest files without sacrificing the quality of your website. Small files tend to load faster than big ones. It also reduces the overall load times. Therefore, compressing your files will speed up the downloading times. GIDNetwork allows you to run the compression audit. Enter your URL and then click on the ‘Check’ button and it will tell you whether the page is compressed or not.

Once you know the uncompressed size of your page, you can use it as a benchmark for measuring the results of compression. Also, you will view how you can potentially minimize the size of your page. File compression involves XML, plain text, JavaScript, CSS, and HTML files. .

9. Enable Compression


Smaller files allow your page to load at a faster speed. One of the easiest ways of reducing the loading time of your website is compressing your files. The standard practice is to enable file compression with Gzip. It is a software application and file format that locates strings that have similar codes in the text files. It temporarily replaces these strings to make your files smaller.

It works well for HTML and CSS because the files have white space and repeated code. It is one of the best options to increase the speed of your website. You can use the checkgzipcompression.com to check whether your website is Gzip enabled. It is one of the best options to increase the speed of your website.

10. Enable Website Caching


When users visit your site, the elements on the page that they are visiting are stored in your computer’s hard drive in temporary storage or cache. Therefore, the next moment you visit a web page, the browser may load the page without sending another HTTP request to the server.

When a user gets to your site for the first time, they will download the HTML document, JavaScript images and files, and stylesheets before they can use your page. It has close to 30 components that can take 2.4 seconds.

Once you fully download the page, it will store the various components in the cache of the user. Therefore, you will only be downloading a few elements in the subsequent visits. Consequently, you need to enable website caching to increase the loading speed.

11. Reduce the Sizes of Images


Images play a significant role in the speed of your website. These are large files that slow down the speed of your website. However, you cannot remove them altogether. Including product images is one of the best ways to improve your conversion rate.

Image compression is the best way forward, especially if you own an e-commerce store. You need to crop your images to the right size to increase the loading speed of your website. It is not wise to upload images that are 2000px wide. Some tools like WP Smush can also help you to compress your images. If your website is not on WordPress, then compressor.io will work well. You can be sure of a fast loading page when the size of your image is small.

These tips will make sure that you have a fast-loading page. It is one of the best ways to engage your customers and increase the conversion rate. No one wants to stay on a web page that takes a long time to load.

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MindxMaster: 11 Best Web Design Tips for a Faster Website
11 Best Web Design Tips for a Faster Website
One second delay in the loading speed of your page will reduce page views by 11%, decrease customer satisfaction by 16%, and lose conversions by 7%. On the other hand, a few additional seconds will have a significant impact on the ability of your website to engage visitors and make sales. Therefore, having a fast loading site will not only increase your ranking in Google but also help you in increasing profits.
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