How to Win Customers: Social Media Marketing Ideas for Contractors Facebook Instagram

How to Win Customers: Social Media Marketing Ideas for Contractors Facebook Instagram

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It’s important to tie your tactics to actual goals you want your company to achieve. Here are some social media marketing ideas that you can use for your construction company.

Most popular social media campaigns featured on Facebook and Instagram show businesses from the fashion and food industries. However, you can also use the same digital marketing strategies for your construction company. Creating official social media profiles for your firm can bring you closer to your customers and prove to them that you have so much more to offer as a contractor.

In choosing what digital marketing strategy to employ for your campaign, it’s important to tie your tactics to actual goals you want your company to achieve. Online resources such as webmarketing123 top reviews provide great insight into how to use digital marketing techniques to your advantage. Here are some social media marketing ideas that you can use for your construction company:

Also read: Reaching More Prospects Using Social Media

Social Media Marketing Ideas for Contractors Facebook Instagram

1. Share Regular Updates on Projects

Posting updates on the buildings you’re constructing will provide your company with an interesting Instagram feed. Upload photos of the progress that your team is making each day. Your transparency with your projects will show potential customers that you are confident with your work. Of course, always ask for permission from your clients as they may have some reservations with their establishment being posted online.

2. Let Employees Take Over

Influencer takeovers are a trend on Instagram right now. They post photos, videos, and stories on behalf of the company for a fee or other privileges. However, instead of paying social media influencers, make it a little more personal by asking your employees to do it. Let them share what it’s like to work in the field for a day. This gives your followers a glimpse of how your firm operates.

3. Host a Contest

Organizing a contest or raffle on social media is one of the most effortless ways to achieve your goals faster. You may have already come across a post that urges subscribers to follow a particular account and tag their friends to get a chance to win a prize. These are some of the benefits of hosting a contest on Facebook or Instagram:
  • Increases subscribers – It’s a great way to boost brand awareness since your followers are the ones who are encouraging their friends to follow your account. 
  • Acquires more leads – You can collect rich data through contests by having people sign up using their email addresses. You can use this information to send them newsletters.
  • Increases engagement – Because many people are able to view your contest, the chances that they will like, comment, and share your posts also increase.
  • Improves sales – You can also offer big discounts to people who’ll win your contest. This way, you have sure buyers since they’ll be taking advantage of your exclusive deals.
Hosting a contest on Facebook or Instagram is an effective strategy because the mechanics are flexible and can be customized according to your needs. Plus, the people who will be joining your contest are already interested in your products and services, so it’s easier to convince them to buy.

4. Shout Out to Suppliers

Aside from your customers, you should also show some love to your subcontractors and manufacturers. Post a picture of the people you’re working with. Trustworthy partnerships can strengthen your reputation and that of your subcontractors. By tagging your suppliers, you also promote your business to their followers, which increases the likelihood that they’ll subscribe to you, too.

Also read: Stats Proving How Social Marketing Works for Real Estate


Social Media Marketing Ideas for Contractors Instagram Facebook

5. Provide Industry Insight

An excellent way to establish yourself as an expert in your industry is to share tips with your followers. Use relevant graphics and imagery that will prove to your subscribers that you know what you’re doing. Prove your proficiency by sharing tips and DIY ideas; behind-the-scenes videos are especially useful in increasing engagement with your brand.

Also read: The Best Digital Marketing Strategies for Service-Oriented Businesses

6. Share Personal Photos

While your social media profile is not the place to post thousands of selfies, it also shouldn’t just be purely about buildings and construction. Share pictures of your company’s Christmas party or bring-your-kid-to-work day. This humanizes your brand and shows that your company is a place that values its relationship with its employees.

Conclusion

Win potential customers over with an excellent social media marketing campaign. Aside from gaining more followers and increasing brand awareness, you also show that you are willing to engage with them and listen to their concerns about your products and services, which will lead to a surge in customer satisfaction.

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MindxMaster: How to Win Customers: Social Media Marketing Ideas for Contractors Facebook Instagram
How to Win Customers: Social Media Marketing Ideas for Contractors Facebook Instagram
It’s important to tie your tactics to actual goals you want your company to achieve. Here are some social media marketing ideas that you can use for your construction company.
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